According to a 2022 marketing recall survey, 77 percent of consumers say they are noticing their physical surroundings more than they did before the pandemic. Moreover, 70 percent are taking notice of out-of-home ads. For marketers deploying campaign messages in the physical realm, PRNEWS looks at three ways to approach last mile marketing to increase […]
The results of Chief Marketer’s latest Pulse Survey are in: 48% of marketers said their martech budgets have increased in the last six months. But only 36% feel confident they have the budget to achieve their marketing goals. Presenting our latest Pulse Survey infographic.
Pepsi’s Dig In platform, created in 2020 to drive access, awareness and business growth for Black-owned restaurants, launched the second iteration of its Restaurant Royalty program this week, which recognizes the country’s best Black-owned restaurants through a nationwide contest. The company is appealing to foodies on a massive scale this year by partnering with TikTok […]
New AI-enabled products for brands continue to enter the marketplace. On Wednesday, Salesforce unveiled a series of new features that incorporate generative AI technology into its marketing and commerce clouds. An article in AdExchanger looks at how marketers can leverage the tools to improve campaign creation, segmentation, measurement and personalization.
Corona employed a test-and-learn metaverse strategy for its virtual golf clubhouse activation ahead of the U.S. Open Golf Championship, using clickable touchpoints like promo codes, branded games, an impressive 3D golf course environment, and more. Event Marketer has the story.
In ecommerce marketing, developing a sound methodology for achieving campaign objectives should start with a thorough unpacking of what drives success—and then work backwards. An article in Multichannel Merchant lays out seven steps to creating realistic campaign objectives, which considers revenue growth goals before defining vanity metrics.
Consumers expect highly-personalized experiences when interacting with brands today—particularly if they’ve volunteered their time, money and personal information in exchange for them. But it’s what you do with that data that counts. For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences—while also adhering to […]
MetLife’s annual Employee Benefit Trends Study, now in its 21st year, is a thought leadership piece initially designed to demonstrate the brand’s expertise in the benefits product space through providing observations, trends and key research. But in the last couple of years, the conversation has shifted more toward the future of work and how benefits […]
IBM Think, the brand’s flagship conference, recently changed its format to reflect attendees’ desire for more personalized, curated experiences. Here’s how IBM brought that strategic shift to life, according to a piece in Event Marketer, through new formats, immersive activations and concise, powerful content.
Though keeping up with Apple’s latest tech updates can feel like an endless exercise, it’s not all bad news for mobile marketers. Check out these marketing-friendly features, according to an article in Multichannel Merchant, that can actually boost brand engagement rather than hinder it.