Consumers expect highly-personalized experiences when interacting with brands today—particularly if they’ve volunteered their time, money and personal information in exchange for them. But it’s what you do with that data that counts. For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences—while also adhering to […]
Peer-to-peer car-sharing company Turo relies on customer behaviors and preferences of users on its platform to identify patterns and make specific product recommendations. Here’s what the company has learned about consumer behavior on digital platforms, according to an article in AdExchanger, and how it’s strategizing to “stop the scroll” with ad content that cuts through […]
In the metaverse marketing space, first-mover Absolut has seen value in experimenting with Web3 activations, despite some marketers’ mixed feelings about investing such experiences. In an article for PRNEWS, VP of Marketing Matt Foley discusses the brand’s metaverse strategy, approach to measurement and the company’s plans for the future
The just-wrapped Experiential Marketing Summit gathered more than 1,000 members of the event marketing community in Las Vegas last week to share insights, marketing tactics and community-building strategies amid a post-pandemic climate. Event Marketer has the story.
As the industry prepares to meet potential economic headwinds, 66 percent of marketing leaders are just moderately confident or worse in their ability to achieve their goals amid economic adversity and uncertainty, according to CMO Council’s latest report. Moreover, 78 percent of marketers surveyed expressed concerns about the lack of investment or budget cuts. The […]
Mobile shopping—and in particular mobile product discovery—is at the forefront of ecommerce sales through 2024, despite the fact that research suggests unsatisfactory shopping experiences on mobile devices are causing nearly one third of American adults to opt out of purchases. An article in Multichannel Merchant reviews key steps to improve mobile product discovery along the […]
Bringing to life an experience based on the iconic IP from the classic film “Grease” had to be authentic first and foremost. Event Marketer explores how Paramount+ and media partner POPSUGAR marketed the streamer’s original musical series, “Grease: Rise of the Pink Ladies,” by expertly striking the balance between catering to superfans and newcomers to […]
Gen Z audiences respond better to creative that doesn’t overtly feel like an ad, according to the marketing team at DiGiorno pizza. So for its latest campaign on TikTok, it’s paying influencers to create original soundtracks about the product. Because for younger audiences, a brand promoting itself is not nearly as effective as consumers talking […]
CONGRATULATIONS TO THE 2023 FUTURE CMOS We’re thrilled to announce that these 10 marketing executives have been named to our annual Future CMO program. The honorees were nominated by editors, colleagues and industry insiders, and were selected on the basis of a number of factors, including leadership skills, creative insights and a desire to innovate. […]
The Nutrabolt-owned C4 Smart Energy drink rebranded this week, armed with six new flavors, revamped packaging and an updated formula with new ingredients—including a plant-based caffeine source and citicoline, a supplement that promotes focus and attention—all to support its move into the “functional” energy drink category and brand repositioning as the “fuel” to achieve greatness. […]