Reddit’s interactive “Future Tellers” house of clairvoyance impressed B2B audiences at CES earlier this month. Event Marketer looks at how its first activation at the Las Vegas-based tech bonanza married the platform’s digital product with physical experiences to pitch its “early adopter” status and future-forward expertise.
Using a multichannel approach to messaging in your CRM strategy—rather than relying on a single channel to communicate and engage with prospects—can paint a clearer picture of the entire customer journey, from points of engagement to conversions. But beyond choosing the right CRM platform, developing a strategy roadmap will help unlock additional marketing potential from […]
Like all brands within the spirits category, Johnnie Walker is accustomed to marketing around life’s celebratory cultural moments. But when it came to the emerging, disruptive culture of Web3 and collectible NFTs, the whisky maker lacked influence. “This was an area of culture that we really weren’t playing in, and it was becoming one of […]
While CM sister pub Event Marketer was on the ground for Miami Art Week last month, three imaginative brand experiences stood out to the team: SoundCloud’s freestyle sound booth, Meta House’s mixed reality playground and Origins’ personalized story sketches. Explore how these brands showed up for attendees–plus a look at five activation formats leveraged during […]
Continued disruption within the beauty industry and the steady influx of new technologies have forced marketers in the category to become early adopters in digital. Virtual try-on technology, for instance, now enables customers to experience products virtually, thereby overcoming the confines of a physical retail store. An example of a company leading the charge is […]
The fashion and apparel brand Esprit, known throughout the ‘80s and ‘90s for its colorful, oversized sweatshirts and ubiquitous three-striped logo, is seeking a revival on U.S. soil. And it brought on Ana Andjelic, former Chief Brand Officer of Banana Republic, to lead the charge. Esprit’s new Global Chief Brand Officer is leaning into the […]
We’re kicking off 2023 with our Market Like a Mother recognition program, which shines a spotlight on the women who are leading teams, running campaigns and chalking up more than a few wins at home as “mom.” Help us celebrate the incredible work and fortitude of our third crop of marketing moms by nominating a […]
If there was a theme to 2022’s most buzzworthy experiential activations, it was “bring on the weird.” In the most positive sense, of course. Event marketers harnessed peculiar, often culinary-based experiences this past year in an effort to turn heads and engage attendees amid a saturated landscape—from Audible’s three-course hot-dog themed dinner to Cap’n Crunch’s […]
“With everything that’s happening in privacy right now, and how the media landscape is changing, your first-party and your zero-party data become at the center of communicating with your community or your consumers. And that’s why we really nurture this program.” —Ekta Chopra, Chief Digital Officer, e.l.f. Beauty Chopra is referring to e.l.f.’s Beauty Squad […]
“With everything that’s happening in privacy right now, and how the media landscape is changing, your first-party and your zero-party data become at the center of communicating with your community or your consumers. And that’s why we really nurture this program.” —Ekta Chopra, Chief Digital Officer, e.l.f. Beauty Chopra is referring to e.l.f.’s Beauty Squad […]