WINNERS ANNOUNCED! MEET THE 2022 TOP WOMEN IN MARKETING AWARDS WINNERS The editors of Chief Marketer and Event Marketer are pleased to announce the winners of the 2022 Top Women in Marketing Awards. The winners were announced live this week during a virtual awards presentation. Congratulations to Lorraine Barber-Miller, EVP and Chief Marketing and E-Commerce […]
CHIEF MARKETER UNVEILS THE TOP 200 BRAND ENGAGEMENT AND EXPERIENCE AGENCIES SERVING THE U.S. The editors of Chief Marketer present this year’s list of the best brand engagement and activation marketing agencies across 11 categories and specialties serving the U.S. “This year’s CM200 represents an agency community made stronger and more resourceful than ever before,” […]
When Kristen D’Arcy took over as CMO of D2C wellness brand Homedics six months ago, she inherited a brand refresh at its first stage. But it’s what she created from those assets that made a difference. Actions such as launching a full-fledged brand campaign with a diversified media strategy, updating online creative, and incorporating ecommerce […]
Not every brand that’s familiar to consumers is able to generate new sales consistently. For Pizza Hut, that’s where digital media comes in to drive incremental sales. AdExchanger looks at how the brand is leaning into a first-party data strategy through its loyalty program and website engagement.
FINALISTS ANNOUNCED! Celebrating the Contributions and Impact of Women in Marketing The editors of Chief Marketer and Event Marketer have announced the 2022 Top Women in Marketing Awards finalists. The excellence showcased by this roster of women over the last 12 months was as inspiring as it was impactful. Winners will be announced virtually on […]
“With everything that’s happening in privacy right now, and how the media landscape is changing, your first-party and your zero-party data become at the center of communicating with your community or your consumers. And that’s why we really nurture this program.” —Ekta Chopra, Chief Digital Officer, e.l.f. Beauty Chopra is referring to e.l.f.’s Beauty Squad […]
For social media marketers in industries like retail, travel and food, the holiday season can be the busiest time of the year—and also a critical one, if you’re serving on the front lines of communication for your brand. Preparation for this onslaught of traffic can help mitigate crises and convert a challenge into an opportunity. […]
A case can be made that even in an economic downturn, CMOs must continue to drive customer innovations through investing in the right martech solutions. But securing the budget for that technology requires working hand-in-hand with CFOs. The good news is that a top priority for CMOs in 2023 is driving value through technology-based innovation, […]
For a growing number of consumers—particularly within younger generations—assigning purpose to a brand cannot be an afterthought. It must be incorporated into the business’s values and practices from the ground up. One such company is Cotopaxi, a founder-led, direct-to-consumer brand that makes sustainably-designed outdoor gear. But beyond the products, it’s deeply committed to developing and […]
Coca-Cola’s FIFA World Cup experiential campaign had a singular focus: bring people together through simple moments of connection—globally. And as official sponsor of the tournament since 1978, the beverage brand has had some experience. Ahead of this year’s tourney, which kicked off Sunday, Nov. 20 in Qatar, Coke launched a 51-country tour featuring the World […]