Coca-Cola’s FIFA World Cup experiential campaign had a singular focus: bring people together through simple moments of connection—globally. And as official sponsor of the tournament since 1978, the beverage brand has had some experience. Ahead of this year’s tourney, which kicked off Sunday, Nov. 20 in Qatar, Coke launched a 51-country tour featuring the World […]
The editors of Chief Marketer have unveiled the winners of the 2022 PRO Awards, the world’s largest awards program recognizing excellence in promotion marketing. Among this year’s 40 gold-winning programs: Paramount’s “Finding Yellowstone” for Best Social Media Campaign; adidas’ “Liquid Billboard” for Best New Product Launch; Spotify’s “Sponsored Highways” in the Best OOH category; and […]
There’s a way to keep your promotions engaging—even during trying economic times—without lowering your prices. But how do you determine where to apply customer rewards and where to give discounts at checkout? And how important is this today? Research from branded payment experts Blackhawk Network and Aberdeen explores the effectiveness and impact of promotion types […]
For a growing number of consumers—particularly within younger generations—assigning purpose to a brand cannot be an afterthought. It must be incorporated into the business’s values and practices from the ground up. One such company is Cotopaxi, a founder-led, direct-to-consumer brand that makes sustainably-designed outdoor gear. But beyond the products, it’s deeply committed to developing and […]
The editorial team at Chief Marketer team has announced the 2022 PRO Awards finalists, the best promotional marketing campaigns of the year produced by the hottest brands and agency partners in the industry. Judged by leading brand-side marketers from Chipotle, Bayer, Burger King, Disney, Visible and others, this year’s PRO Awards will culminate in a […]
According to Forrester’s 2023 B2B marketing and sales predictions report, three times as many CMOs will focus on customer health this year, and they plan to measure that success through scoring and trend reporting. Following are the firm’s predictions for the marketing industry as businesses prepare for potential economic uncertainties in the coming year. A […]
According to Forrester’s 2023 B2B marketing and sales predictions report, three times as many CMOs will focus on customer health this year, and they plan to measure that success through scoring and trend reporting. Following are the firm’s predictions for the marketing industry as businesses prepare for potential economic uncertainties in the coming year. A […]
Hitting the road with a mobile tour can be an effective way to build brand awareness among consumers. But as frozen fruit brand Wyman’s recently learned, scale isn’t achieved overnight. Event Marketer looks at 10 takeaways from the company’s national mobile tour, from the importance of going slow to building loyalty from the ground up […]
One strategy within the marketing mix that is particularly important for ecommerce brands, and companies that rely heavily on online sales, is paid search. Check out these five considerations for marketers when thinking about search, according to an article in Multichannel Merchant, whether it’s positioning your product digitally as you would in-store or collecting the […]
Ocean Spray is crafting cross-channel campaigns this holiday season on TikTok, Pinterest, Facebook, Instagram and YouTube using social content creators and promotions tailored to each platform. And then there are the shoppable recipe videos it’s producing to run on various publisher sites. The result? A whole lot of fragmentation. Read how Ocean Spray views this […]