While 2022 martech trends focused on customer centricity and an enhanced understanding of customer behavior and preferred communication channels, according to a piece in Multichannel Merchant, this year is about balancing the optimization of brand equity, the customer experience and the evolution of engagement. Check out these five trends in the martech space that marketers […]
To launch its new collection of teas designed to inspire mindfulness and self-care, Tetley activated a multisensory pop-up last month in a not-so-peaceful place: a crowded shopping mall. Event Marketer explores how the brand created a moment of Zen amid chaos, with three monochromatic rooms, sensory elements, art installations and self-care-inspired messaging.
Grassroots marketing is all about getting “brand in hand, in the context that makes sense,” Mark Kirkham, SVP and CMO of PepsiCo International Beverages, told Chief Marketer this week. But in sports marketing, including the work he’s doing for Gatorade’s 5V5 international girls soccer tournament, there is the potential to create a personalized, formative experience. […]
Many CMOs—59 percent, according to the Harvard Business Review—are experiencing increased pressure from CEOs to prove the ROI of marketing investments. But there are steps CMOs can take to optimize their marketing spend, according to a column in AdExchanger, from assessing the impact of vendors, agencies and martech tools to building collaborative teams to revitalizing […]
ChatGPT’s generative AI capabilities are spreading through business applications like wildfire—and retail marketing is no exception. A piece in Multichannel Merchant looks at how the tool may be applied to product marketing and ecommerce, plus how fast-fashion brand Shein is taking advantage of the service. Photo credit: Om siva Prakash on Unsplash
THE. WAIT. IS. OVER. Meet the 2023 Market Like a Mother Honorees In our third annual recognition program, we shine a spotlight on the working moms who are leading teams, running campaigns and chalking up more than a few wins at home as “mom.” Join us in celebrating and recognizing the incredible work and fortitude […]
State Farm decided not to shell out $7 million or so for a commercial during the Super Bowl this year, instead opting for pre-game, in-game and post-game engagement tactics surrounding a TikTok challenge launched by creator Khaby Lame to his 154 million followers. The ask was simple: Guess how many times State Farm Stadium would […]
A plethora of brands leveraged in-person fan engagement during the days surrounding Super Bowl 57, from sponsored mini-festivals to hotel takeovers to surprise-and-delight stunts like a passenger-filled cucumber-shaped blimp and a 44-foot-tall LED-clad cactus. Check out Event Marketer‘s roundup of brand experiences from Anheuser-Busch, Barstool Sports, Hendrick’s Gin, Subway, Marriott and others.
THE CHIEF MARKETER INDUSTRY PULSE SURVEY: STAFFING It’s time for Chief Marketer’s next Industry Pulse Survey, where we ask readers about some of the marketing industry’s most buzzworthy topics. In exchange for a few minutes of your time, we’ll create a shareable infographic with some of those data points to help kickstart a conversation […]
Chief Marketer’s monthly Industry Pulse Survey polls our audience about some of the marketing industry’s most buzzworthy topics. The topic for January was the Metaverse. Though 60 percent of marketers have not yet activated in the Metaverse, 58 percent are somewhat or very interested in the topic.