Hiring a diverse workforce “just makes good business sense,” said JT Saunders, Chief Diversity Officer at leadership development firm Korn Ferry, speaking at a panel discussion on inclusive hiring practices at Amazon’s unBoxed conference this week. “Diverse and inclusive organizations outperform their competitors,” he added, offering up several compelling internal research stats, like the following: […]
Bombay Sapphire Global VP on Tapping Baz Luhrmann for ‘Saw This, Made This’ Global Creative Campaign
Bombay Sapphire has tapped filmmaker Baz Luhrmann as creative director and star of its new global campaign “Saw This, Made This,” which invites consumers to view the world through a creative lens, capture what inspires them and then share their own works of art on social media with the hashtag #SawThisMadeThis. We spoke with Bombay […]
Hiring a diverse workforce “just makes good business sense,” said JT Saunders, Chief Diversity Officer at leadership development firm Korn Ferry, speaking at a panel discussion on inclusive hiring practices at Amazon’s unBoxed conference this week. “Diverse and inclusive organizations outperform their competitors,” he added, offering up several compelling internal research stats, like the following: […]
While Halloween is typically celebrated as an in-person, trick-or-treat affair, several consumer brands are going the digital route with experiential activations and crafting spooky metaverse experiences this year–from Cheetos’ Chesterville to Urban Decay’s Cryptoween to Hot Topic’s gamified collection drop. Sister pub Event Marketer has the roundup.
Leveraging the full potential of your martech investments has been a challenge for the industry in recent years. Consider this stat from Gartner’s just-released 2022 Martech Survey: Marketers use just 42 percent of their martech stacks’ capabilities—and that’s down from 58 percent in 2020. Following are the survey’s key findings, gathered from 324 marketers in […]
Social commerce is growing rapidly, according to a new Accenture report—about three times as fast as ecommerce. But while this explosive growth opens up new marketing and sales opportunities for retail brands, it also ushers in a new set of challenges relating to brand reputation, customer experience and security. A piece in Multichannel Merchant looks […]
For the launch of its new premium product Cristalino, Espolòn Tequila transported attendees to Mexico’s Yucatán Peninsula through an immersive, pop-up activation in New York City’s SoHo neighborhood amid digital water projections, interactive experiences, music performances and more. CM sister pub Event Marketer has the story.
Last week we unveiled metaverse marketing strategies from iHeartMedia and State Farm executives, who dished on co-creating a new activation on Roblox, leveraging synergies between the two brands, the future of music in the metaverse, and more. Following is part two of our conversation with these trailblazers, where they delve into the challenges each brand […]
Influencer marketing partnerships comprise a key portion of many companies’ brand awareness initiatives—and for some, they can help boost the bottom line. Event Marketer examines 10 tips for creating a killer influencer event, such as aligning expectations, personalizing touchpoints, incorporating the local community, and more.
Marketers tasked with upgrading their companies’ data collection practices are in the process of identifying replacements to third-party-cookie attribution. One solution that’s being widely considered is Alternative IDs, or identifiers—such as email addresses or names—that maintain consumer privacy while collecting first-party data. Here are 10 IDs in the marketplace right now, according to coverage in […]