If there’s one part of the business that’s connected to the consumer, it’s the marketing department. Closely monitoring shifting consumer behaviors, eyeing critical trends in the marketplace and the culture in general, and deftly communicating the value of your brand to potential customers are all table stakes for any modern marketer with C-suite aspirations. Indeed, […]
Now one of the largest auto shows in the world, CES saw several automotive brands—including BMW, Caterpillar and Volkswagen—leverage gamification, augmented reality and cutting-edge lighting techniques to highlighting the future of mobility. Event Marketer has the story.
Plenty of companies—particularly in the tech sector—pledged to support diversity, equity and inclusion initiatives following the public outcry over racial injustice that erupted in 2020. But according to a new report from The Next Web, 80 percent of those companies that promised to take action have shown minimal increases in diversity within the professional labor […]
While marketers are often inundated with data to fuel their marketing activities and programs, it’s the quality and accuracy of the data that can make or break a campaign’s performance. According to an article in Multichannel Merchant, even for marketers strapped for resources, a solid customer data hygiene strategy can yield higher ROI through data […]
With 20 years of experience leading marketing teams across a variety of business categories, from CPG to retail franchising to B2B2C to nonprofit, American Lung Association CMO Julia Fitzgerald is sure of one thing: Regardless of an organization’s business model, the fundamentals of effective marketing are essentially the same. It all starts with knowing the […]
ChatGPT has taken the world by storm since its launch last November, endlessly delighting consumers while raising the bar for generative conversation tools to dizzying new heights. But more generally, artificial intelligence enables a variety of business functions for digital marketers, from automating manual processes to monitoring data to fueling personalization. Here are four examples […]
KFC Canada built the first-ever winterized basketball court to capitalize on the sport’s growing popularity within the country—complete with pre-warmed basketballs, a nonslip-fabric court and regulation-size replicas of the brand’s iconic chicken buckets. Check out how the experience went down, according to coverage in Event Marketer.
Recently, we brought you a conversation with HBO Marketing VP Emily Giannusa on the network’s new apocalyptic series “The Last of Us,” whose two-year-long experiential strategy, among other things, helped garner an impressive number of eyeballs for the premiere. And that number is climbing as the show continues. Here we explore a key stop along […]
The results of Chief Marketer’s B2B marketing survey are in—and here’s what we’ve learned: There is a greater need for B2B marketers to measure ROI in marketing attribution. And projecting that ROI is a top barrier to gaining approval for marketing investments. The majority of respondents also confirmed that content marketing produces the greatest ROI, […]
Photo credit: Marcio Silva TD Bank locked in a 20-year naming rights extension this month with Boston’s TD Garden arena, home to the Bruins, the Celtics and hundreds of mega entertainment events each year. From a marketing perspective, awareness is the obvious play here. But it’s one tactic out of many that supports community-building in […]