Chief Marketer sister pub Event Marketer has released its 2022 IT List, the top 100 event agencies curated annually by EM editors across 20 core competencies—from B2B conferences to festivals to influencer programs to virtual events. Check out the most buzz-worthy event marketing companies in the experiential marketing industry.
YouTube creator Trevor Kennedy proudly holding his locally sourced eggs. Social media influencers are frequently tapped by fashion and beauty brands to promote their products. But finance companies can experiment with influencer marketing, too. Take Kasasa, a fintech company that partners with local banks and credit unions. It capitalized on the “shop local” trend with […]
Officially sponsoring a major global sports event can be pricey. The just-wrapped US Open tennis tournament, for instance, rakes in millions of dollars from sponsors—which included Cadillac, American Express and Chase Bank this year—seeking to secure a presence inside the stadium. But there are other ways to get your marketing messages in front of consumers […]
Fun fact: David Bridal, a company that has been selling dresses since the 1950s, now spends half its social media budget on TikTok. The strategy arose from the brand’s need to build engagement and close sales more than increase brand awareness. A piece in AdExchanger explores the company’s recent social push and how influencers factor […]
Walmart has launched its first-ever innovation incubator, dubbed Blue Labs, with the goal of developing experiential technology, retail innovation and collaboration with startups. CM sister pub Event Marketer spoke with the think tank’s creator, Head of Innovation at Walmart Canada Lee Jeyes, about the unveiling at its 2022 Collision conference in Toronto, the role Blue […]
Calling all promo experts: The window to enter the world’s largest and most prestigious program recognizing excellence in promotional marketing—the Chief Marketer PRO Awards—is closing fast. It’s time to gain some well-deserved recognition, friends, so we ask: Why not turn the challenges of the past few years into hardware for your trophy shelf? Why not […]
P&G’s Tide brand has a laundromat franchise business that’s been around for more than a decade, with a total of 189 today. From a marketing perspective, the customer feedback, new product testing and valuable data access—particularly within eight laundromats that are owned by the brand rather than franchised—give the CPG company a data edge over […]
When it comes to engaging consumers through holiday emails, research shows that they respond to subject lines, CTAs, content and discounts differently during the busiest season of the year. But there is in fact some common ground between those that are successful. Marketers can focus on a variety of factors, including writing catchy, brief subject […]
In a normal year (ah, to dream of such things!), the Cannes Lions International Festival of Creativity, which attracts thousands of attendees to the Côte d’Azur each June, might draw criticism for being too much boondoggle and not enough substance. But in 2022, after a three-year hiatus, the air of celebration pulsing through the event […]
Over the past 24 months, virtual events—and, more recently, hybrid formats—have proven crucial alternatives to in-person engagement during a time of unprecedented global disruption. And despite the resurgence of in-person events, it appears that these adaptations will become permanent fixtures within the event marketing discipline. Case in point: 63 percent of B2B decision-makers surveyed in […]