Continued disruption within the beauty industry and the steady influx of new technologies have forced marketers in the category to become early adopters in digital. Virtual try-on technology, for instance, now enables customers to experience products virtually, thereby overcoming the confines of a physical retail store. An example of a company leading the charge is […]
The fashion and apparel brand Esprit, known throughout the ‘80s and ‘90s for its colorful, oversized sweatshirts and ubiquitous three-striped logo, is seeking a revival on U.S. soil. And it brought on Ana Andjelic, former Chief Brand Officer of Banana Republic, to lead the charge. Esprit’s new Global Chief Brand Officer is leaning into the […]
We’re kicking off 2023 with our Market Like a Mother recognition program, which shines a spotlight on the women who are leading teams, running campaigns and chalking up more than a few wins at home as “mom.” Help us celebrate the incredible work and fortitude of our third crop of marketing moms by nominating a […]
If there was a theme to 2022’s most buzzworthy experiential activations, it was “bring on the weird.” In the most positive sense, of course. Event marketers harnessed peculiar, often culinary-based experiences this past year in an effort to turn heads and engage attendees amid a saturated landscape—from Audible’s three-course hot-dog themed dinner to Cap’n Crunch’s […]
“With everything that’s happening in privacy right now, and how the media landscape is changing, your first-party and your zero-party data become at the center of communicating with your community or your consumers. And that’s why we really nurture this program.” —Ekta Chopra, Chief Digital Officer, e.l.f. Beauty Chopra is referring to e.l.f.’s Beauty Squad […]
“With everything that’s happening in privacy right now, and how the media landscape is changing, your first-party and your zero-party data become at the center of communicating with your community or your consumers. And that’s why we really nurture this program.” —Ekta Chopra, Chief Digital Officer, e.l.f. Beauty Chopra is referring to e.l.f.’s Beauty Squad […]
WINNERS ANNOUNCED! MEET THE 2022 TOP WOMEN IN MARKETING AWARDS WINNERS The editors of Chief Marketer and Event Marketer are pleased to announce the winners of the 2022 Top Women in Marketing Awards. The winners were announced live this week during a virtual awards presentation. Congratulations to Lorraine Barber-Miller, EVP and Chief Marketing and E-Commerce […]
CHIEF MARKETER UNVEILS THE TOP 200 BRAND ENGAGEMENT AND EXPERIENCE AGENCIES SERVING THE U.S. The editors of Chief Marketer present this year’s list of the best brand engagement and activation marketing agencies across 11 categories and specialties serving the U.S. “This year’s CM200 represents an agency community made stronger and more resourceful than ever before,” […]
When Kristen D’Arcy took over as CMO of D2C wellness brand Homedics six months ago, she inherited a brand refresh at its first stage. But it’s what she created from those assets that made a difference. Actions such as launching a full-fledged brand campaign with a diversified media strategy, updating online creative, and incorporating ecommerce […]
Not every brand that’s familiar to consumers is able to generate new sales consistently. For Pizza Hut, that’s where digital media comes in to drive incremental sales. AdExchanger looks at how the brand is leaning into a first-party data strategy through its loyalty program and website engagement.