It never hurts to brush up on your SEO practices. Check out these 13 steps to a content refresh of your website, according to a piece in Multichannel Merchant, that can help drive SEO, improve engagement and increase the relevancy of your brand.
Big brands—even those with household name recognition—require awareness campaigns, too. Take PepsiCo, whose recent brand campaigns have focused on reaching consumers on streaming services and social media platforms through video. AdExchanger looks at how the beverage brand is adjusting to shifting consumer behaviors, leveraging programmatic and tapping into cultural moments to remain relevant.
The future of marketing depends upon two critical functions, according to Broadridge Financial Solutions’ Global CMO Dipti Kachru. “You’ve got to obsess over your data strategy and your tech stack to be able to optimize and automate,” she told Chief Marketer this week. “That foundation is what’s going to help you deliver value, help you […]
The release of new AI-driven technologies, like Google’s text-to-image tool Imagen, has shined a spotlight on AI’s capabilities to supplement human creativity. But “supplement” is the operative word here. A column in AdExchanger examines how artificial intelligence can augment—rather than replace—human creativity through initial ideation, creative optimization, bias identification and more.
American Express’s latest Business Class Live is a free annual conference designed to democratize business education by providing free services, workshops and inspiration for small businesses. Event Marketer explores how the brand’s tenth iteration delivered all the trappings of a traditional B2B show—plus a few secret ingredients that set it apart from competitors.
Meta’s Beach Experience at Cannes Lions 2022 Touts Creator Power, Short-form Video and the Metaverse
After a three-year hiatus, big tech brands once again erected sprawling beach activations at the 2022 Cannes Lions International Festival of Creativity, designed to entertain, educate and inspire advertisers, marketers and creatives attending the week-long event. One such standout was Meta, sporting a (relatively) new name, several immersive, metaverse-inspired activations, a vivid, colorfully-designed footprint and […]
Unilever brand Liquid I.V. has launched its first-ever national branding campaign across TV, OTT and out-of-home media channels to drive awareness and educate consumers about its hydration product. AdExchanger explores the company’s new approach to measurement, which taps media mix modeling, and its unique marketing journey from a Facebook and Instagram-based company to a successful […]
True to form, Reddit’s activation at the 2022 Cannes Lions International Festival of Creativity, which ran live and in person, June 20-24, was as playful and irreverent as it was informative. The overarching takeaway, according to Will Cady, global director at Reddit’s in-house creative house, Karma Lab, who led press on a spirited tour of […]
Rumble Boxing, a boutique fitness brand known for its high-energy workouts and ’90s hip-hop vibe, was born in a city. But since its Big Apple founding in 2017, the franchise has expanded to 25 studios across the U.S. and, most recently, set up shop in Australia and the Dominican Republic. We spoke with Rumble Boxing […]
Check out this photo tour of six can’t-miss activations from San Diego Comic-Con following its three-year hiatus, according to coverage in Event Marketer, from Audible’s massive sand sculptures to FX’s fright-filled, walkable labyrinth to HBO’s beautifully fabricated “House of the Dragon”-themed castle.