Check out this photo tour of six can’t-miss activations from San Diego Comic-Con following its three-year hiatus, according to coverage in Event Marketer, from Audible’s massive sand sculptures to FX’s fright-filled, walkable labyrinth to HBO’s beautifully fabricated “House of the Dragon”-themed castle.
In the land of third-party cookie deprecation, marketers have been handed a reprieve. Google announced that it will—again—delay the phase-out from Chrome until the second half of 2024. Claiming in a blog post that feedback from the industry was the motivation behind the extension, Google says that the extra time will allow for additional technology […]
Metaverse activations allow marketers to tap into new retail channels within immersive experiences while simultaneously building stronger relationships between brands and consumers. Here are several issues marketers should keep in mind while testing out the metaverse, according to a piece in Multichannel Merchant, from balancing between branding and performance campaigns to developing new metrics to […]
In its first experiential tour, Ghirardelli activated a sampling campaign that positioned its chocolate squares as a delicious centerpiece to an American campfire classic: the s’more. In a piece from Event Marketer, read how the brand’s flexible footprint, designed like a backyard, charmed consumers across the country while capturing valuable shopper marketing data.
What are the greatest challenges to your business from a marketing perspective, and what solutions are you implementing to meet them? CM asked four CMOs, leading marketing departments at a tech company, a wellness brand, a sports league and a media hub, to share their thoughts this week on the above. We learned that differentiation […]
Following are five ways a martech platform investment can facilitate your brand’s digital transformation, according to an article in Multichannel Merchant, from customer data management to marketing orchestration to AI-powered personalization and experimentation.
When developing an effective media monetization strategy, which may be in flux at your brand as third-party cookies go the way of the dodo, there are several components to keep in mind—from understanding the audience to implementing a “funnel of trust” to developing a strategic hiring strategy. Check out this audience and monetization checklist from […]
According to American Express’s just-published 2022 Shop Small Summer survey, 76 percent of small business owners say that rising costs from inflation is a great concern for them this summer. But the majority are also optimistic about their businesses’ performance, and most—87 percent—say that local community support will be integral to the success of their […]
When it comes to building metaverse experiences, marketers are advised to lead with a business objective first, a clearly-delineated purpose and an eye toward building customer loyalty and nurturing connection among attendees. But what about the revenue piece? Multichannel Merchant looks at five ways ecommerce activations can drive revenue in the metaverse, from pre-sale events […]
According to American Express’s just-published 2022 Shop Small Summer survey, 76 percent of small business owners say that rising costs from inflation is a great concern for them this summer. But the majority are also optimistic about their businesses’ performance, and most—87 percent—say that local community support will be integral to the success of their […]