FINALISTS ANNOUNCED! Celebrating the Contributions and Impact of Women in Marketing The editors of Chief Marketer and Event Marketer have announced the 2022 Top Women in Marketing Awards finalists. The excellence showcased by this roster of women over the last 12 months was as inspiring as it was impactful. Winners will be announced virtually on […]
“With everything that’s happening in privacy right now, and how the media landscape is changing, your first-party and your zero-party data become at the center of communicating with your community or your consumers. And that’s why we really nurture this program.” —Ekta Chopra, Chief Digital Officer, e.l.f. Beauty Chopra is referring to e.l.f.’s Beauty Squad […]
For social media marketers in industries like retail, travel and food, the holiday season can be the busiest time of the year—and also a critical one, if you’re serving on the front lines of communication for your brand. Preparation for this onslaught of traffic can help mitigate crises and convert a challenge into an opportunity. […]
A case can be made that even in an economic downturn, CMOs must continue to drive customer innovations through investing in the right martech solutions. But securing the budget for that technology requires working hand-in-hand with CFOs. The good news is that a top priority for CMOs in 2023 is driving value through technology-based innovation, […]
For a growing number of consumers—particularly within younger generations—assigning purpose to a brand cannot be an afterthought. It must be incorporated into the business’s values and practices from the ground up. One such company is Cotopaxi, a founder-led, direct-to-consumer brand that makes sustainably-designed outdoor gear. But beyond the products, it’s deeply committed to developing and […]
Coca-Cola’s FIFA World Cup experiential campaign had a singular focus: bring people together through simple moments of connection—globally. And as official sponsor of the tournament since 1978, the beverage brand has had some experience. Ahead of this year’s tourney, which kicked off Sunday, Nov. 20 in Qatar, Coke launched a 51-country tour featuring the World […]
The editors of Chief Marketer have unveiled the winners of the 2022 PRO Awards, the world’s largest awards program recognizing excellence in promotion marketing. Among this year’s 40 gold-winning programs: Paramount’s “Finding Yellowstone” for Best Social Media Campaign; adidas’ “Liquid Billboard” for Best New Product Launch; Spotify’s “Sponsored Highways” in the Best OOH category; and […]
There’s a way to keep your promotions engaging—even during trying economic times—without lowering your prices. But how do you determine where to apply customer rewards and where to give discounts at checkout? And how important is this today? Research from branded payment experts Blackhawk Network and Aberdeen explores the effectiveness and impact of promotion types […]
For a growing number of consumers—particularly within younger generations—assigning purpose to a brand cannot be an afterthought. It must be incorporated into the business’s values and practices from the ground up. One such company is Cotopaxi, a founder-led, direct-to-consumer brand that makes sustainably-designed outdoor gear. But beyond the products, it’s deeply committed to developing and […]
The editorial team at Chief Marketer team has announced the 2022 PRO Awards finalists, the best promotional marketing campaigns of the year produced by the hottest brands and agency partners in the industry. Judged by leading brand-side marketers from Chipotle, Bayer, Burger King, Disney, Visible and others, this year’s PRO Awards will culminate in a […]