According to Forrester’s 2023 B2B marketing and sales predictions report, three times as many CMOs will focus on customer health this year, and they plan to measure that success through scoring and trend reporting. Following are the firm’s predictions for the marketing industry as businesses prepare for potential economic uncertainties in the coming year. A […]
According to Forrester’s 2023 B2B marketing and sales predictions report, three times as many CMOs will focus on customer health this year, and they plan to measure that success through scoring and trend reporting. Following are the firm’s predictions for the marketing industry as businesses prepare for potential economic uncertainties in the coming year. A […]
Hitting the road with a mobile tour can be an effective way to build brand awareness among consumers. But as frozen fruit brand Wyman’s recently learned, scale isn’t achieved overnight. Event Marketer looks at 10 takeaways from the company’s national mobile tour, from the importance of going slow to building loyalty from the ground up […]
One strategy within the marketing mix that is particularly important for ecommerce brands, and companies that rely heavily on online sales, is paid search. Check out these five considerations for marketers when thinking about search, according to an article in Multichannel Merchant, whether it’s positioning your product digitally as you would in-store or collecting the […]
Ocean Spray is crafting cross-channel campaigns this holiday season on TikTok, Pinterest, Facebook, Instagram and YouTube using social content creators and promotions tailored to each platform. And then there are the shoppable recipe videos it’s producing to run on various publisher sites. The result? A whole lot of fragmentation. Read how Ocean Spray views this […]
Hiring a diverse workforce “just makes good business sense,” said JT Saunders, Chief Diversity Officer at leadership development firm Korn Ferry, speaking at a panel discussion on inclusive hiring practices at Amazon’s unBoxed conference this week. “Diverse and inclusive organizations outperform their competitors,” he added, offering up several compelling internal research stats, like the following: […]
Bombay Sapphire Global VP on Tapping Baz Luhrmann for ‘Saw This, Made This’ Global Creative Campaign
Bombay Sapphire has tapped filmmaker Baz Luhrmann as creative director and star of its new global campaign “Saw This, Made This,” which invites consumers to view the world through a creative lens, capture what inspires them and then share their own works of art on social media with the hashtag #SawThisMadeThis. We spoke with Bombay […]
Hiring a diverse workforce “just makes good business sense,” said JT Saunders, Chief Diversity Officer at leadership development firm Korn Ferry, speaking at a panel discussion on inclusive hiring practices at Amazon’s unBoxed conference this week. “Diverse and inclusive organizations outperform their competitors,” he added, offering up several compelling internal research stats, like the following: […]
While Halloween is typically celebrated as an in-person, trick-or-treat affair, several consumer brands are going the digital route with experiential activations and crafting spooky metaverse experiences this year–from Cheetos’ Chesterville to Urban Decay’s Cryptoween to Hot Topic’s gamified collection drop. Sister pub Event Marketer has the roundup.
Leveraging the full potential of your martech investments has been a challenge for the industry in recent years. Consider this stat from Gartner’s just-released 2022 Martech Survey: Marketers use just 42 percent of their martech stacks’ capabilities—and that’s down from 58 percent in 2020. Following are the survey’s key findings, gathered from 324 marketers in […]