Social commerce is growing rapidly, according to a new Accenture report—about three times as fast as ecommerce. But while this explosive growth opens up new marketing and sales opportunities for retail brands, it also ushers in a new set of challenges relating to brand reputation, customer experience and security. A piece in Multichannel Merchant looks […]
For the launch of its new premium product Cristalino, Espolòn Tequila transported attendees to Mexico’s Yucatán Peninsula through an immersive, pop-up activation in New York City’s SoHo neighborhood amid digital water projections, interactive experiences, music performances and more. CM sister pub Event Marketer has the story.
Last week we unveiled metaverse marketing strategies from iHeartMedia and State Farm executives, who dished on co-creating a new activation on Roblox, leveraging synergies between the two brands, the future of music in the metaverse, and more. Following is part two of our conversation with these trailblazers, where they delve into the challenges each brand […]
Influencer marketing partnerships comprise a key portion of many companies’ brand awareness initiatives—and for some, they can help boost the bottom line. Event Marketer examines 10 tips for creating a killer influencer event, such as aligning expectations, personalizing touchpoints, incorporating the local community, and more.
Marketers tasked with upgrading their companies’ data collection practices are in the process of identifying replacements to third-party-cookie attribution. One solution that’s being widely considered is Alternative IDs, or identifiers—such as email addresses or names—that maintain consumer privacy while collecting first-party data. Here are 10 IDs in the marketplace right now, according to coverage in […]
Unilever is reorganizing its company around new marketing and distribution channels in the coming years, and that includes a commitment to investing in innovation across its media plan. Read how the CPG brand is allocating that investment, approaching retail media networks and leaning into data-driven offerings, according to a piece in AdExchanger.
Consumers may not initially equate live music, gaming and the metaverse with an insurance brand—but with its recent launch on Roblox, State Farm is looking to change all that. “We’re in a category that not many folks wake up thinking about every day,” said Alyson Griffin, Vice President of Marketing at State Farm. “It felt […]
Several CPG brands are leaning into experiential culinary programs with quirky, multisensory pop-ups, according to coverage in Event Marketer—from a four-course meal featuring potato chips to a cat food-inspired dining menu to a giant, floating cereal bowl installation.
The run-up to the FIFA World Cup, which kicks off in late November, has already inspired global sponsorship programs and soccer-themed marketing initiatives. Take Budweiser’s ad campaign, which features international players walking onto the field, a marching band, rabid fans and, naturally, bottles of Bud. But for this tourney, the AB InBev brand has added […]
When 22 percent of consumers would rather spend a night in jail than deal with customer service, according to a recent Twilio survey, you know there’s a problem. Slight hyperbole? Most likely. But it’s a fair point. Frustration with customer service is a real thing, and it can make or break a business—particularly when customer […]