We shared a preview of San Diego Comic-Con’s most impressive brand activations back in July—and now the full-fledged field report from CM sister pub Event Marketer has arrived. Check out how AMC, Apple TV+, HBO, Netflix and many others showed up for superfans during the first IRL Comic-Con in three years.
In the automotive world, General Motors is making progress with its first-party data strategy. By switching from a demo-based targeting approach to an audience-based one, it’s now able to construct media plans that are more efficient and produce better results. Read how the company is evolving its targeting strategies, diversifying messaging and refocusing campaign attribution, […]
Officially sponsoring a major global sports event can be pricey. The just-wrapped US Open tennis tournament, for instance, rakes in millions of dollars from sponsors—which included Cadillac, American Express and Chase Bank this year—seeking to secure a presence inside the stadium. But there are other ways to get your marketing messages in front of consumers […]
Photo credit: John J Kelly III For New York City-based consumers familiar with the FreshDirect brand, its orange and green delivery trucks may come to mind first. But the 20-year-old company wants to be known as a high-quality food and grocery retailer first—and a delivery service second. “We’re intimately knowledgeable about fresh food, curated experiences […]
According to a study from ecommerce analytics tool provider Triple Whale, ad spend on TikTok in Q2 was up 53 percent from the previous quarter. Meanwhile, Facebook and Instagram’s ad spend slowed in comparison. An article in Multichannel Merchant explores TikTok’s recent success with younger, engaged audiences, plus additional statistics surrounding DTC purchasing behavior.
Chief Marketer sister pub Event Marketer has released its 2022 IT List, the top 100 event agencies curated annually by EM editors across 20 core competencies—from B2B conferences to festivals to influencer programs to virtual events. Check out the most buzz-worthy event marketing companies in the experiential marketing industry.
YouTube creator Trevor Kennedy proudly holding his locally sourced eggs. Social media influencers are frequently tapped by fashion and beauty brands to promote their products. But finance companies can experiment with influencer marketing, too. Take Kasasa, a fintech company that partners with local banks and credit unions. It capitalized on the “shop local” trend with […]
Officially sponsoring a major global sports event can be pricey. The just-wrapped US Open tennis tournament, for instance, rakes in millions of dollars from sponsors—which included Cadillac, American Express and Chase Bank this year—seeking to secure a presence inside the stadium. But there are other ways to get your marketing messages in front of consumers […]
Fun fact: David Bridal, a company that has been selling dresses since the 1950s, now spends half its social media budget on TikTok. The strategy arose from the brand’s need to build engagement and close sales more than increase brand awareness. A piece in AdExchanger explores the company’s recent social push and how influencers factor […]
Walmart has launched its first-ever innovation incubator, dubbed Blue Labs, with the goal of developing experiential technology, retail innovation and collaboration with startups. CM sister pub Event Marketer spoke with the think tank’s creator, Head of Innovation at Walmart Canada Lee Jeyes, about the unveiling at its 2022 Collision conference in Toronto, the role Blue […]