Calling all promo experts: The window to enter the world’s largest and most prestigious program recognizing excellence in promotional marketing—the Chief Marketer PRO Awards—is closing fast. It’s time to gain some well-deserved recognition, friends, so we ask: Why not turn the challenges of the past few years into hardware for your trophy shelf? Why not […]
P&G’s Tide brand has a laundromat franchise business that’s been around for more than a decade, with a total of 189 today. From a marketing perspective, the customer feedback, new product testing and valuable data access—particularly within eight laundromats that are owned by the brand rather than franchised—give the CPG company a data edge over […]
When it comes to engaging consumers through holiday emails, research shows that they respond to subject lines, CTAs, content and discounts differently during the busiest season of the year. But there is in fact some common ground between those that are successful. Marketers can focus on a variety of factors, including writing catchy, brief subject […]
In a normal year (ah, to dream of such things!), the Cannes Lions International Festival of Creativity, which attracts thousands of attendees to the Côte d’Azur each June, might draw criticism for being too much boondoggle and not enough substance. But in 2022, after a three-year hiatus, the air of celebration pulsing through the event […]
Over the past 24 months, virtual events—and, more recently, hybrid formats—have proven crucial alternatives to in-person engagement during a time of unprecedented global disruption. And despite the resurgence of in-person events, it appears that these adaptations will become permanent fixtures within the event marketing discipline. Case in point: 63 percent of B2B decision-makers surveyed in […]
It never hurts to brush up on your SEO practices. Check out these 13 steps to a content refresh of your website, according to a piece in Multichannel Merchant, that can help drive SEO, improve engagement and increase the relevancy of your brand.
Big brands—even those with household name recognition—require awareness campaigns, too. Take PepsiCo, whose recent brand campaigns have focused on reaching consumers on streaming services and social media platforms through video. AdExchanger looks at how the beverage brand is adjusting to shifting consumer behaviors, leveraging programmatic and tapping into cultural moments to remain relevant.
The future of marketing depends upon two critical functions, according to Broadridge Financial Solutions’ Global CMO Dipti Kachru. “You’ve got to obsess over your data strategy and your tech stack to be able to optimize and automate,” she told Chief Marketer this week. “That foundation is what’s going to help you deliver value, help you […]
The release of new AI-driven technologies, like Google’s text-to-image tool Imagen, has shined a spotlight on AI’s capabilities to supplement human creativity. But “supplement” is the operative word here. A column in AdExchanger examines how artificial intelligence can augment—rather than replace—human creativity through initial ideation, creative optimization, bias identification and more.
American Express’s latest Business Class Live is a free annual conference designed to democratize business education by providing free services, workshops and inspiration for small businesses. Event Marketer explores how the brand’s tenth iteration delivered all the trappings of a traditional B2B show—plus a few secret ingredients that set it apart from competitors.