When developing an effective media monetization strategy, which may be in flux at your brand as third-party cookies go the way of the dodo, there are several components to keep in mind—from understanding the audience to implementing a “funnel of trust” to developing a strategic hiring strategy. Check out this audience and monetization checklist from […]
According to American Express’s just-published 2022 Shop Small Summer survey, 76 percent of small business owners say that rising costs from inflation is a great concern for them this summer. But the majority are also optimistic about their businesses’ performance, and most—87 percent—say that local community support will be integral to the success of their […]
When it comes to building metaverse experiences, marketers are advised to lead with a business objective first, a clearly-delineated purpose and an eye toward building customer loyalty and nurturing connection among attendees. But what about the revenue piece? Multichannel Merchant looks at five ways ecommerce activations can drive revenue in the metaverse, from pre-sale events […]
According to American Express’s just-published 2022 Shop Small Summer survey, 76 percent of small business owners say that rising costs from inflation is a great concern for them this summer. But the majority are also optimistic about their businesses’ performance, and most—87 percent—say that local community support will be integral to the success of their […]
Victoria Gagliardi, Cadillac’s Brand Partnerships and Experiences Lead, discusses the concept, messaging and strategic goals behind The ELECRIQ Theater experience, the company’s new immersive LED installation supporting the LYRIQ, its first fully all-electric vehicle. CM sister pub Event Marketer has the story.
Pride Month ushered in a slew of compelling experiential brand campaigns that celebrated and supported the LGBTQ+ community. Check out this roundup of Pride-themed activations, assembled by CM sister pub Event Marketer, from Jägermeister’s Safe Spaces certification program to Taco Bell’s Drag Brunch series to Yahoo’s human glitter “car wash.”
Dozens of media and tech brands activated at the Cannes Lions International Festival of Creativity last month, from big tech on the beach to adtech along yacht row to pop-ups from newcomers along the Croisette, each looking to make a splash during the festival’s first in-person experience since the start of the pandemic. (ICYMI, here’s […]
For the past two and a half years, Levi’s has been integrating artificial intelligence applications into the brand’s data strategy by investing in targeting consumers with relevant marketing messages. The focus is threefold: target email messages; the online experience across its app and website; and the buying experience. AdExchanger spoke with Levi’s AI chief Katia […]
When CPG marketing teams are tasked with omnichannel growth through channel expansion, the job involves more than uploading a product catalog to a marketplace and waiting for new revenue to stream in. Key to making channel expansion a success is the ability to leverage product data to create compelling content along the entirety of the […]
The Cannes Lions International Festival of Creativity descended upon the south of France in person last week, after a three-year hiatus, to honor some of the marketing and advertising industry’s most outstanding work. While touring the mega beach activations and chatting with marketing executives, we noticed a key through line: It’s back to business, folks—but […]