Chief Marketer interviewed marketers at CES on Wednesday, Jan. 8, about the latest tech trends, brand activations, their impressions of the show, marketing advice and more at our branded studio on the show floor. Jen Hartmann, Global Director, Strategic Public Relations and Enterprise Social Media at John Deere, discusses brand messaging, the evolution of the […]
CES may be about seeing the most cutting edge consumer tech, but Consumer Technology Association CEO, Gary Shapiro, wants attendees to see the personal connections, too. “Technology and humanity intersect,” he stressed at an early press meeting. “AI, autonomous vehicles, mobility, quantum, and sustainable technology aren’t just changing industries; they’re solving some of the world’s […]
January 7, 2025 – 8:30 AM PST
The next phase of consumer interaction with AI technology will move far beyond chatbots, according to a panel of AI experts speaking at CES on Monday ahead of its official Jan. 7 kickoff. AI agents, or autonomous systems that can perform tasks and respond to users without human intervention, will dominate brand engagements, customer service […]