Editor’s Note: The global skincare industry—worth a whopping $186 billion—is a highly competitive market. So to cut through the clutter, many brands are leveraging experiential marketing as a way to reach Gen Alpha and Gen Z age groups. Event Marketer, a Chief Marketer Network publication, looks at eight marketing tactics brands are using within skincare […]
In times of turbulence, “don’t panic” is usually the first piece of advice. But then what? According to Matthew Selheimer, Forrester’s VP, Research Director and co-writer of the Forrester report “B2B Leaders: How to Thrive Through Volatility,” the next steps are to focus, master change leadership and continuously evaluate risk. Selheimer shares that amid the […]
Social media has evolved from a platform for marketing and brand awareness into a critical space for responsive customer service and even direct revenue generation. But in order to unlock the full potential of social channels, brands must demonstrate authenticity, consistently deliver value and keep pace with rising customer expectations. According to a new report […]
Forty-three percent of businesses produce at least one marketing video a week, according to video marketing platform Wistia. But they’re not necessarily maximizing the value of their work. That’s just one of the core findings from the company’s 2025 State of Video Report. Only 28% of the more than 1,300 professionals surveyed spend more time […]
Editor’s Note: While some brands are using generative AI to produce brand content, Swedish oat milk brand Oatly, known for its original, animated packaging and irreverent copy, is taking a wait-and-see approach, trying to “stay fresh” and largely skipping ChatGPT in an effort to avoid “watered down” content. Chief Marketer Network publication AdExchanger chats with […]
Editor’s Note: The NCAA Women’s Basketball National Championship game between UConn and South Carolina drew a crowd of nearly 20,000 people and 8.5 million viewers—the third most-watched women’s Division I title game on ESPN platforms. Leading up to the game, tens of thousands of fans showed up in downtown Tampa for the week’s Final Four […]
Forty-three percent of businesses produce at least one marketing video a week, according to video marketing platform Wistia. But they’re not necessarily maximizing the value of their work. That’s just one of the core findings from the company’s 2025 State of Video Report. Only 28% of the more than 1,300 professionals surveyed spend more time […]
Consumers are increasingly turning to generative AI-powered search in addition to—and in some cases, in lieu of—traditional search engines. In a recent survey from Vox Media, 52% of respondents said they use AI chatbots or alternative platforms—including social—to find information instead of Google. And Gartner has predicted that traditional search engine volume will drop by […]
Editor’s Note: The retail marketing show Shoptalk, which took place March 25-27 in Las Vegas, features some of the biggest executives in retail across 75 sessions and before more than 10,000 attendees. Chief Network Publication Multichannel Marketer was on the ground reporting on trends, programs and executives making waves in the retail industry. Takeaways from […]
Streaming video subscribers in the U.S. spend an average of $69 per month—up 13% year-over-year—across four subscription services, according to Deloitte’s 2025 Digital Media Trends report. And 47% of those consumers say they pay too much for the streaming services they subscribe to. Not surprisingly, some of them are opting to watch free ad-supported streaming […]