Networks and broadcasters pulled out all the stops to showcase new content to marketers at the upfronts this week in hopes of luring in ad dollars. But the star of the show this year was streaming video rather than linear programming. AdExchanger looks at the key themes presented to media buyers, including alternative currencies, film […]
Influencer marketing will likely be used to increase engagement with new digital landscapes in the metaverse. And some brands are diving in and embracing virtual influencers, or lifelike personas created and managed by digital artists and agencies. But a new subset of influencers brings with it a new set of regulations and caveats. PRNEWS looks […]
The era of pandemic-fueled event postponements has had one particularly positive byproduct: stronger contingency plans. Event Marketer reviews tips and insights on preparing and pivoting experiences, offered up by marketers leading teams at the likes of Dell, Sleep Number and HBO Max and more.
Modernizing marketing operations within a 215-year-old global research and education company, itself comprised of 57 disparate brands accustomed to varying levels of marketing innovation, takes a level of commitment its customer base of researchers is renowned for. Indeed, what surfaced when Wiley CMO Shari Hofer applied research, data and martech tools toward the company itself […]
A common pitfall for social media marketers is relying on one platform they are comfortable with to generate all KPIs rather than considering the strengths and weaknesses of each. Engagement levels vary by brand and platform—and your reporting structure should accurately reflect this. PRNEWS reviews tips for formulating social media KPIs and achieving buy-in from […]
Luxury brands with higher price points are challenged by a limited amount of online sales data that’s available to optimize the performance of digital marketing campaigns. To solve this issue, Charlotte Tilbury turned to artificial intelligence-based marketing solutions that lowered consumer acquisition costs. AdExchanger looks at how the brand increased conversion rates by taking upper-funnel […]
A sound investment strategy for retailers that market on Amazon requires allocating budgets at various phases of business development to support everything from branding and packaging to testing new marketing tools to synchronizing business departments. Multichannel Merchant provides a roadmap for Amazon marketing investment for brands during the beginning, middle and developed business stages.
What does it take to reign supreme as a modern CMO in today’s multifaceted business world? What should marketers aspiring to reach the C-Suite focus on in terms of career advancement and developing specific skills? We posed these questions to three CMOs, and their advice centered around a trio of themes that marketers ought to […]
Ecommerce innovation is an important area of focus for savvy marketing executives, particularly over the past two years. Indeed, industry leaders largely agree that the influx of online purchase behavior is one pandemic-borne shift that’s here to stay. But are successful, on-time deliveries keeping pace with consumer demand, in light of continued supply chain disruption? […]
Following are several takeaways from Event Marketer‘s 20th annual Experiential Marketing Summit in Las Vegas last week, which featured high-profile keynotes from marketing executives at Nestlé USA, Microsoft, Anheuser-Busch and more.