Audio and video formats are becoming more actionable in the digital advertising space thanks to a pair of familiar technologies: display ads and QR codes. For instance, rather than relying on affiliate codes to promote discounts in podcast advertisements, brands can now use Spotify’s clickable CTA Cards as a more seamless way for consumers to […]
If a tree falls in the woods and no one is around to hear it, does it make it sound? The age-old question, typically considered a philosophical thought experiment, can be applied to marketing as well—specifically the experiential industry—as a way to gauge the impact of your campaigns. Because if no one is really talking […]
While most brands are seeking alternative identity solutions as a replacement for third-party cookies, others are further along the road to achieving first-party data capabilities. Take the northeastern U.S. grocery chain Stop & Shop, which is now four years into an ecommerce-focused program with a test-and-learn strategy that’s yielding promising results. Here are some of […]
Communicating marketing messages surrounding sustainable practices, products and companies amid saturated marketing channels and the threat of being perceived as greenwashing offers up its challenges. From committing to doing the sustainable work before communicating about it to applying your vision at the community level, here are some tips for promoting sustainability practices to consumers, according […]
The collective health of the globe’s population has been thrust into the spotlight over the past two years. But the result of our increased focus on battling one particular virus—albeit justified—has been the postponement of preventative and routine healthcare. According to a study from the Journal of the American Medical Association cited by Labcorp, one […]
Hendrick’s Gin’s recently activated a multisensory, underwater spa experience in New York City. The event, according to a piece in Event Marketer, featured calming ocean sounds, aromatherapy, a mermaid sea sponge scrub and, true to the brand’s penchant for the peculiar, a plethora of odd sea creature characters.
For B2B social marketers, LinkedIn’s ability to target prospects based on professional interests and relationships makes it an attractive platform for lead gen and nurturing. But balancing engagement tactics with conversions can be tricky. Here are three tips for crafting messages that can increase your chances of resonating with target audiences, according to an article […]
Loyalty programs can unearth a treasure trove of first-party customer data. One brand that’s capitalized on the tactic is quick-serve restaurant Noodles & Company, whose marketing department overhaul included a revamp of its rewards program. Read about how and why the company transitioned to a points-based offering, according to a piece in AdExchanger, as well […]
Consider this sobering statistic: Nearly one million women ages 25-54 have left the workforce since February 2020, according to numbers from the U.S. Department of Labor. It’s one of several reasons why our annual Market Like a Mother feature, which recognizes marketing moms excelling in the workplace and at home, felt even more vital this […]
When it comes to targeting online users with personalized messages, brands with access to first-party data sets have an advantage over competitors—and will continue to maintain an edge as privacy rules governing digital media become more restrictive. Dairy and food manufacturer Land O’Lakes has enjoyed some success with its data collection strategy of late by […]