A recent brand activation from Kind Snacks in New York City featured a secret farmers market behind a faux vending machine to promote healthy eating choices and consuming more nature-made foods. The brand expected 500 attendees—here’s what happened, according to an Event Marketer case study, when 8,000 showed up.
The wireless service provider space is a crowded and competitive one. So for Visible, an all-digital carrier powered by Verizon’s network, the goal is to devise innovative ways to cut through the clutter, often with tongue-in-cheek creative. Look no further than its unlimited “eyebrowsing” campaign, fronted by the brow-endowed star of “Schitt’s Creek,” Daniel Levy, […]
Presenting this year’s Dream Team, a crop of marketing executives handpicked annually by sister pub EM for their ability to navigate the increasingly complex world of B2B event marketing. Read how industry heavyweights from the likes of Cisco, Salesforce and Yahoo are approaching hybrid experiences, enacting critical sustainability policies and embracing fresh formats that move […]
The subscription business model has experienced a boom in recent years, particularly for news and media outlets. According to reporting by AdExchanger, here’s a look at how Bloomberg has relied on multiple revenue streams—beyond just ad-supported media—to ensure the sustainability of its business.
The pandemic has ushered in a whole new set of consumer expectations for brands’ ecommerce capabilities. We review three ways businesses can enhance customers’ online experiences, according to a column in Multichannel Merchant, through optimizing performance, content and SEO.
A new subset of influencers taking social media by storm: “granfluencers.” Evoking nostalgia and boasting a refreshing, unapologetic attitude, this 60-plus crew is captivating audiences of all ages. Here’s a look from sister pub Event Marketer at a few A-list granfluencers defying ageist stereotypes and wielding influence within a variety of lifestyle verticals.
Content consumption in the B2B space has accelerated rapidly over the past two years. Consider this statistic: According to NetLine Corporation’s 2022 State of B2B Content Consumption and Demand Report published this week, consumption increased more than nine percent from 2020 to 2021, with total demand for B2B content rising 33 percent since 2019. But […]
Grocery delivery service FreshDirect is leveraging real-time weather data to inform ad creative for a new digital-out-of-home (DOOH) campaign in New York City’s subway stations. It’s the company’s attempt to learn how weather influences people’s lives as well as understand shifting commuter traffic patterns in the post-pandemic era. AdExchanger reports on the campaign’s approach and […]
Digital-out-of-home (DOOH) advertising is on the up as consumers return to offices, use public transportation, shop at grocery stories and frequent airports in greater numbers. In a piece from AdMonsters, Stephanie Gutnik, Yahoo’s Global Head of Digital Out Of Home, dishes on what’s driving the increase in DOOH advertising, creative engagement tactics, how it fits […]
The marketing universe grows exceedingly complex by the moment, it seems, whether it’s shifting attribution and measurement models, up-and-coming platforms snagging share of audience, new technologies enhancing the customer journey, or any number of fast-evolving, hot-button issues on the minds of marketers today. It’s safe to say that for those with c-suite aspirations, it can […]