After a three-year hiatus, one of the experiential marketing industry’s largest annual showcases returned to downtown Austin last week—and a flurry of brands showed up to play. Event Marketer reports on some of the standout in-person activations at SXSW 2022, from Cheetos’ “hands-free” fun house to FX’s psychedelic journey through “Atlanta” to HBO Max’s buzzworthy […]
A Gartner study reports that 25 percent of the population will spend at least an hour a day in the metaverse by 2026, whether for work, shopping, education or entertainment. That’s sooner than many brands are prepared for. Read how marketers can approach creating metaverse experiences, according to a piece in Event Marketer, by leading […]
The increased need for measurement and accountability of marketing spend is a critical topic for c-suite leaders. And recent and forthcoming changes to the ways in which brands can track online consumer behavior are causing a ripple effect with the digital advertising space—in particular for Meta, a platform that relies on those advertisers to fuel […]
American Express is meeting measurement attribution challenges by investing in new technologies and shifting from a multi-touch attribution model to a marketing mix modeling one. Explore the brand’s new approach to evaluating the efficacy of marketing spend against specific channels, according to reporting in AdExchanger.
Among the shifts in consumer behavior that have emerged over the past two years, the demand for convenience—particularly when making digital purchases—is most certainly here to stay. And those companies that have embraced this pandemic-fueled digital transformation with alacrity are reaping the rewards. One such brand is Chipotle, Chief Marketer’s latest pick for our Brands […]
Another day, another ad targeting tool down. Google announced plans to shutter its legacy Universal Analytics product by July 2023 and transition customers to Google Analytics 4. One casualty of the move: the ability to log and store IP addresses. Read about what this means for marketing professionals, according to a piece in AdExchanger, as […]
Vox Media’s inaugural Pivot MIA conference, which is based on its “Pivot” podcast that covers the intersection of technology all aspects of life, recently activated a future-of-tech-themed event with numerous innovative touchpoints, including life-sized 4K holograms, NFT “digital employees,” multisensory activations, and more. Sister pub Event Marketer has the story.
In the world of experiential marketing, creating more sustainable events and minimizing carbon footprints is top of mind. Event Marketer looks at how the yearly exhibition for the commercial construction industry, “World of Concrete,” pulled off its most sustainable event yet, through tapping into renewable energy sources, limiting paper waste, embracing minimalist design, and more.
At its annual advertiser summit this week, Pinterest announced plans to roll out new ecommerce tools for brands with the end goal of transforming the platform into a personalized shopping destination. Here’s what marketers need to know about the new features, according to coverage in AdExchanger, which include a tool that identifies trends, access to […]
A global pandemic has turned consumers’ attention toward the value of a robust, healthy immune system. And as a result, ingesting foods that support that health—like probiotics—has become increasingly important for many. “Because of the pandemic, almost 30 percent of consumers are consuming more functional foods and beverages—and the probiotics category has benefited a lot […]