BlackBerry loyalists were dealt a blow earlier this year when the company ended support of its iconic smartphones. Once hailed as the preferred devices for business executives, heads of state and other fans of handheld physical keyboards, the beloved “crackberry” is now a relic of the past. In actuality, the company has not manufactured the […]
The Weather Company has access to a trove of first-party data, which gives it a distinct targeting advantage in a post-cookie world. But it’s also investing in AI technology—through IBM Watson Advertising—to create quality content; focusing on a subscription model; and deprioritizing revenue gained from short-term advertising within its apps in order to create a […]
On the heels of IBM’s spinoff of its managed infrastructure services business, Kyndryl, the 110-year-old tech company has launched its first significant brand campaign in more than a decade. Dubbed “Let’s Create,” the multi-phased initiative highlights a new focus on hybrid cloud and AI. We spoke with Joe Rivas, Vice President of Marketing at IBM, […]
On the heels of IBM’s spinoff of its managed infrastructure services business, Kyndryl, the 110-year-old tech company has launched its first significant brand campaign in more than a decade. Dubbed “Let’s Create,” the multi-phased initiative highlights a new focus on hybrid cloud and AI. We spoke with Joe Rivas, Vice President of Marketing at IBM, […]
The phrase “data clean room” has achieved buzzword status within the digital marketing industry community of late, particularly in the face of privacy-focused initiatives from Google, Apple and others. But what does leveraging a data clean room actually entail? CM sister pub AdMonsters takes a look at what the solution accomplishes, specific use cases, types […]
The war in Ukraine has mobilized the business world to take action against Russian state-owned media outlets, TV networks, companies and even Russian athletes by showing support for Ukraine through instituting a form of sanctions of their own. And the list keeps growing. On Friday, Cannes Lions targeted marketing and advertising executives directly, announcing that […]
As in-person experiences continue their revival, marketers charged with engaging customers through events are developing a new skill set: the ability to pivot a virtual event into a real-world physical experience. Event Marketer culled insights from B2B executives who are tackling the “reverse pivot,” a strategy that requires developing two separate events; mastering the right […]
Marketing in the metaverse is heating up, and some early adopters are reaping the benefits. Explore the latest virtual worlds that brands are developing to engage consumers, according to coverage in Event Marketer, from Timberland’s TimbsTrails experience to BMW’s Joytopia platform to SK-II’s virtual cineplex.
BlackBerry loyalists were dealt a blow earlier this year when the company ended support of its iconic smartphones. Once hailed as the preferred devices for business executives, heads of state and other fans of handheld physical keyboards, the beloved “crackberry” is now a relic of the past. In actuality, the company has not manufactured the […]
Programmatic advertising, which experienced a boon during the pandemic as consumers engage increasingly with connected digital content, is poised to evolve this year the tactic matures. Here are the effects of its accelerated growth, according to a piece in AdExchanger, from a greater demand for CTV attribution to diversification of DTC marketing budgets to increased […]