Marketing in the metaverse is heating up, and some early adopters are reaping the benefits. Explore the latest virtual worlds that brands are developing to engage consumers, according to coverage in Event Marketer, from Timberland’s TimbsTrails experience to BMW’s Joytopia platform to SK-II’s virtual cineplex.
BlackBerry loyalists were dealt a blow earlier this year when the company ended support of its iconic smartphones. Once hailed as the preferred devices for business executives, heads of state and other fans of handheld physical keyboards, the beloved “crackberry” is now a relic of the past. In actuality, the company has not manufactured the […]
Programmatic advertising, which experienced a boon during the pandemic as consumers engage increasingly with connected digital content, is poised to evolve this year the tactic matures. Here are the effects of its accelerated growth, according to a piece in AdExchanger, from a greater demand for CTV attribution to diversification of DTC marketing budgets to increased […]
Check out these Valentine’s Day marketing activations, according to coverage in Event Marketer, from Denny’s Las Vegas weddings to Godiva’s giant box installation to Tiffany & Co.’s Empire State Building experience.
Google announced on Wednesday that it’s creating a Privacy Sandbox for Android devices in order to develop new ad targeting technologies that comply with consumer data protections—and will phase out the current ad identifiers in the next two years. The search giant has already begun work to build alternatives to third-party cookies for Chrome, but […]
In contrast to last year’s big game, which limited in-person attendance along with sponsorship activations, Super Bowl LVI included a crop of live experiences that reflected event marketers’ creative chops we’ve seen in years past. Read about several creative ideas from the game’s in-person brand activations, from Subway’s edible autographs to Groupon’s Gronk-mansion sleepover to […]
Supply chain challenges have affected companies across departments, and beyond physical inventory shortages. Indeed, they’ve also impacted the digital marketing industry’s supply and demand, whether it’s data attribution, workforce shortages or video inventory. Here are supply-related trends in digital marketing that the industry should be watching, according to a piece in AdExchanger.
At the height of the pandemic, brands were tasked with adapting business models to fit a new marketplace irreparably altered by lockdowns, social distancing, global economic hardship and elevated health risks. Many that were facing a steep decline in customers took to supporting communities through the crisis with cause marketing initiatives, from offering free products […]
As consumers take in the big game this Super Bowl Sunday, they’ll be introduced to several first-time advertisers, some of which have paid up to $7 million for that coveted 30 seconds of airtime—and not just from companies in the consumer space. Advertising platform Criteo, workforce app development platform Monday.com and online retailer Rakuten—all B2B […]
A recent survey of shoppers based in the U.S., UK, Germany and France conducted by Salsify indicates the importance of environmental factors when making purchasing decisions. Here are some of the survey’s key findings, according to coverage in Multichannel Merchant, including how a growing number of retailers are committing to sustainability policies and featuring them […]