PepsiCo Foodservice, which counts restaurants, hotels, universities and the like as customers, is acutely aware of evolving consumer preferences—and for that reason, it’s hyper-focused on delivering technological innovations to meet those consumer needs. Take the consumer delivery preferences that have evolved during the pandemic: 70 percent of U.S. adults are ordering delivery or takeout at […]
In celebration of David Bowie’s 75th birthday on Jan. 8, the estate of the iconic performer activated two retail pop-up activations in New York City’s SoHo neighborhood and London’s Regent Street, two locales where the late singer resided for a time. Visitors to the “Bowie 75” pop-ups, which ran from Oct. 25, 2021, through Jan. […]
THE. WAIT. IS. OVER. Meet the 2022 Market Like a Mother Honorees In our second annual recognition program, we shine a spotlight on the working moms who are leading teams, running campaigns and chalking up more than a few wins at home as “mom.” We know most working moms across the industry didn’t need a […]
It may not come as a surprise that more than 23 million households got a new pet during the pandemic. We’ve all seen them: those first-time pet owners who seemed to be getting walked by their dogs rather than the other way around. What may be surprising, though, is that the vast majority were Gen […]
In this third year of the pandemic, virtual events remain a valuable resource for marketers to engage with customers and prospects, introduce new products, gather critical feedback and more, all while accommodating for attendees’ varying comfort levels. Read about 12 different programs that successfully conquered Zoom fatigue, according to coverage in Event Marketer, with gamification […]
In the direct-to-consumer marketing space, companies are diversifying spend beyond social media in order to enhance performance. Identity- and incrementality-based measurement, holistic campaign management and driving performance at scale are moving the needle for brands, according to a piece in Multichannel Merchant.
At a time when scores of consumers are reevaluating their occupations and considering employment options that are more rewarding and meaningful to them, owning a platform that helps entrepreneurs start and run new businesses is not a bad place to be. One such platform, ZenBusiness, has reaped the benefits, reporting a 400 percent growth in […]
In the programmatic advertising space, complexity and challenges abound as the need for data transparency increases. According to a piece in AdExchanger, six trends in programmatic—from connected TV platforms to attribution challenges to advancements in digital out-of-home advertising—will shape the year ahead.
While many companies chose to cancel their planned physical experiences at CES earlier this month, one brand stayed the course thanks to a hybrid event strategy that was already in place. We explore how Intel engaged its target audiences with a digital-first live experience across two footprints, virtual meetings, immersive 4K content and more. For […]
In the coming year, AT&T plans to engage consumers with experiences through embracing flexibility, reevaluating measurement tactics, adopting new event technologies and personalizing the customer journey, according to a piece in Event Marketer.