B2B marketers can learn a thing or two from the B2C world’s experience with customer data platforms before adding one to their tech stack, according to a piece in AdExchanger. Following are the essential requirements for a CDP that are unique to B2B organizations—from being people-based to allowing for data flexibility to enabling multichannel orchestration. […]
Particularly over the course of the pandemic, when social media became the sole means of marketing communications for many brands, micro-influencers have become an important part of marketing programs that target Gen Z audiences, according to an article in Multichannel Merchant. In-person collaboration, brand ambassador programs and expanded verticals will play a greater role within […]
To kick off 2022, Lexus is supporting the launch of its new 2022 NX crossover vehicle with a digital and streaming-focused marketing campaign centered around redefining the concept of success. Featuring seven unique spots each with a different target audience, the “Hustle for What Matters” initiative highlights the new Lexus Interface multimedia system and 14-inch […]
Within the media and ad tech industries, in 2022, marketers will see more first-party data monetization, subscription-based content distribution, the continued expansion of ecommerce capabilities and more consolidation in the digital media sphere, according to an article in AdExchanger. Read about what marketers can expect in the year ahead.
Gamification is a marketing trend that shows no sign of slowing down. And, according to Heinz brand research, the activity is multi-generational: 42 percent of adults 18-plus on Twitch are actually parents. Recently, Heinz recently entered the gaming space through a partnership with Activision that revealed “hidden spots” on Call of Duty Warzone Pacific’s just-released […]
Here is how how brands approached holiday-themed experiential activations this season, according to a roundup in Event Marketer—from Amazon’s first smart holiday window to KFC’s Firelog Cabin pop-up hotel to Walmart’s larger-than-life snow globe installations.
Within the media and ad tech industries, in 2022, marketers will see more first-party data monetization, subscription-based content distribution, the continued expansion of ecommerce capabilities and more consolidation in the digital media sphere, according to an article in AdExchanger. Read about what marketers can expect in the year ahead.
Retail marketers have experienced a slew of highs and lows this past year, from ongoing supply chain issues to an uptick in holiday sales boosted by heavily-promoted early shopping. Read about the biggest retail themes of 2021, according to an article in Multichannel Merchant, during this period of transition.
Welcome, Dear Readers, to 2022. To kick off the year, we’re presenting Chief Marketer’s most-read stories of 2021, which includes our top editorial programs and lists as well as interviews with influential marketing leaders about digital transformation, customer experience, agility in business, technology trends and much more. Top Women in Marketing The editors of Chief […]
What makes a modern CMO successful in today’s business climate? Chief Marketer asked several high-level marketers at some of the world’s biggest brands—from PepsiCo to Verizon to Qualcomm—to define the essential qualities and skills that aspiring CMOs should master along the road to the C-suite. Chandar Pattabhiram, CMO, Coupa: It’s all about the C, M […]