Here are the top social moments for brands and creators this year on Twitter, TikTok, Giphy and YouTube, according to an article in PRNEWS, from the Disney+ launch to GAP’s brown hoodie craze to Stanley from the “The Office” channeling boredom like a boss.
While interviewing marketers for our monthly Brands on Fire and Marketers on Fire features, as well as recent chats with CMOs about recent campaigns and the state of the business, we asked executives what trends they’re seeing in the marketplace this year that warrant a marketer’s full attention. Following are insights from some of the […]
State Farm recently got in the NFT game with a digital + live sponsorship program that kicked off the NFL season with an augmented-reality scavenger hunt yielding prizes like NFTs, gift cards and autographed swag. Here’s how the treasure hunt went down, according to a case study in Event Marketer.
A brand’s online presence is more critical than ever, most would agree. But first, consumers have to find it. Following are five key principles an effective SEO strategy should contain, from keyword optimization to title tags to meta descriptions, according to a piece in Multichannel Merchant.
Michelob ULTRA’s pandemic-born hybrid experience, the fitness platform MOVEMENT Live, is the brand’s solution to engaging fitness enthusiasts during challenging times. Featuring virtual and in-person workouts, happy hours and sweepstakes throughout 2022, the program’s latest chapter invites virtual attendees to participate while treating in-person ones to group gatherings with food, live music, workouts, swag and […]
A column in PRNEWS from Ben Chodor, president of Notified, takes a stab at technology predictions for 2022—from integrated data sets to virtual event platforms to marketing in the metaverse. Enhanced Shareholder Input Shareholder engagement has grown more complex in the past 12 months and will continue to be a focus for marketing teams. Non-traditional […]
In the data and adtech spaces, the term “zero-party data” has created a sufficient amount of buzz this past year. AdExchanger takes a look at the customer relationship it aspires to develop, how it differs from first-party data, and the benefits of using zero-party data within a privacy-focused marketplace. Coined by Nielsen in 2020, the […]
The editors of Chief Marketer, Event Marketer, and AdExchanger are pleased to announce the winners of the first annual Top Women in Marketing Awards. The winners were announced live last night at the Top Women in Marketing Awards celebration during Women in Events Week. Congratulations to Pia Barlow, EVP of Originals Marketing at HBO Max, […]
We’ve announced the finalists of our inaugural Top Women in Marketing Awards, judged by the editors of Chief Marketer, Event Marketer and AdExchanger. The excellence showcased by this roster of women over the last 12 months was as inspiring as it was impactful. Winners will be announced Dec. 8 at Women in Events Week.
The editors of Chief Marketer present this year’s list of the best brand engagement and activation marketing agencies across 11 categories and specialties serving the U.S. “This year’s CM200 represents an agency community made stronger and more resourceful than ever before,” says Jessica Heasley, Group Editor & Publisher at Chief Marketer. “We hope that brand […]