CES kicks off Jan. 7—and Chief Marketer will be on the ground as official media partners, soaking it all in and reporting back on the latest tech trends, CMO insights, AI innovations and marketing activations at the confab. Accompanied by editors at CM sister pubs Event Marketer, AdExchanger and PRNEWS, our team will share breaking […]
To mark the end of 2024 and celebrate its successes, we’ve compiled the most-read Marketers on Fire profiles of the year. Enjoy these deep dives into marketing strategy, solutions to industry challenges and standout campaigns from Morgan Stanley, ADT, Denon, Blue Cross Blue Shield and Hinge. 1. Alice Milligan, CMO at Morgan Stanley Milligan shares […]
To mark the end of 2024 and celebrate its successes, we’ve compiled the most-read Brands on Fire profiles of the year. Enjoy these deep dives into marketing strategy, solutions to industry challenges and standout campaigns from Stanley, GoGo Squeez, Meta, Citi and ~Pourri. 1. Stanley’s Chief Brand Officer Talks College Campus Tour, Ambassador Program and […]
When Newell Brands’ CEO Chris Peterson identified generative AI as a key part of its corporate strategy moving forward, Melanie Huet, President of Brand Management and Innovation, gladly took up the challenge. “We saw it as a potential leapfrog opportunity for Newell, because in many areas, especially with technical things like IT programs, we’re behind,” […]
Editor’s Note: Though originally an audio brand, Audible now leads with marketing activations popping up at festivals, international events and fan cons, all with the goal of reaching new audiences through experiences in real life. CM sister pub Event Marketer spoke with Audible’s James Finn, Global Head of Brand and Content Marketing, to discuss the […]
Chief Marketer’s Agencies of the Year is the ultimate comprehensive guide spotlighting the most innovative marketing firms in the business. Chief Marketer, the leading information resource serving Fortune 1000 marketers, has unveiled its 2025 Top Agencies of the Year—the industry’s most respected roster of agency partners. The exclusive group represent the best and brightest across […]
Heyyyy legacy brands, how you doin’ these days? Bet it feels like a bit of a minefield out there watching your brethren attempt big swing rebrandings, with extremely varied results (from Clearly Canadian to Tropicana to Jaguar, oh my!). But you, you’re still looking to not just survive but thrive here as we approach 2025. […]
From Big Brands to Top Agencies, These Are This Year’s Biggest Game-Changers Chief Marketer’s People of the Year Awards shines a spotlight on the brightest minds in marketing—the game-changers and rule-breakers who have pushed the envelope, elevated groundbreaking ideas and refused to settle for the status quo. The industry’s most influential marketers include brand-side executives […]
Editor’s Note: CM sister pub PRNEWS annually assembles a list of the most innovative PR, marketing and communications firms in the business. This year’s list expanded to include more of the small but mighty PR shops equally deserving of recognition. Click here for the 2025 Agency Elite Top 120. — The companies chosen for the […]
Real-time coverage, livestreamed conversations and brand meet-ups to anchor multi-day content activation expected to reach millions of marketers on-site and online [ROCKVILLE, MD]: The Chief Marketer Network (CMN), a collection of nine leading information brands serving 1.6 million marketing professionals, has signed on as Official Media Partner for CES® 2025.For the first time, the editorial […]