Tariffs are top of mind for consumers who feel as though they’ll bear the brunt of the Trump administration’s economic policies. In response, shoppers are scouring the internet for the best deals and even employing creative tactics to save money, according to a new report from Wunderkind, “U.S. Tariffs: Consumer Impact Survey Series.” According to […]
Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for brand building and conversion, according to new research from System1 and TikTok. The report, called “The Long & Short (Form) of It: How Short-form Entertainment Builds Brand and […]
Nature Made’s recent marketing initiative with HelloFresh is highly targeted, aiming to place product samples of its probiotic directly in the hands of interested consumers. The vitamin and supplements brand, known for its yellow labels and brown capsules, is promoting its growing portfolio of gut health vitamins by including a sample of its core product […]
Editor’s Note: The 2025 AT&T WNBA All-Star Weekend, which occurred July 18-19 in Indianapolis, welcomed thousands of basketball fans and more than 25 WNBA partners and licensees for the two-day fan fest—indicating that women’s basketball is hotter than ever. Chief Marketer Network publication Event Marketer rounds up nine brands that activated during the event, including […]
In 1991, through Frito-Lay, PepsiCo launched Sun Chips, a multi-cereal snack, as a healthy alternative to the classic Lay’s chips. However, according to the test market results, about 30% of Sun Chips sales came not from the new audience, but from consumers of Lay’s, Doritos and other Frito-Lay brands who switched to the healthier Sun […]
Of the B2B marketing decision-makers surveyed for Forrester’s 2025 Budget Planning Survey released early this year, 83% expected their company’s marketing investments to increase over the next 12 months. Economic changes since then have likely dampened that rosy outlook. With that in mind, Forrester’s Budget Planning Guide 2026: B2B Marketing Executives focuses largely on resilience […]
Editor’s Note: The implementation of tariffs on companies doing business with the U.S. has affected the retail merchants and consumers alike. This comprehensive piece from Chief Marketer Network pub Multichannel Marketer looks at how half a dozen major merchants—Fat Brain Toys, E.l.f., Topdrawer, Schmidt Brothers Cutlery, Swingline Staplers and The Honest Kitchen—are communicating their tariff […]
When the macro environment is tough, that’s when marketers need to lean in and work even harder to find shoppers interested in their product, says Steve Nesle, Chief Marketing Officer at Bob’s Discount Furniture. So the retail chain is debuting an initiative that it’s never done before: creating its own reality TV show. For six […]
A tight brief with clearly defined objectives is very important to enabling great creative work, according to 82% of clients and 79% of agencies surveyed by the ANA (Association of National Advertisers). That made it the number-one factor, ahead of a strong client-agency working relationship, quality consumer insights into the target audience, and constructive, timely […]
According to a new report from PartnerCentric, which surveyed nearly 1,000 Americans of all ages in May 2025, 41% of Americans—and 48% of Gen Z—are actively planning to spend less time on social networks in 2025. Though 99% of respondents said they use social media, 16% of Americans quit at least one social media platform […]