Read how internal product reviews, competitive research and customer surveys that analyze a company’s offerings prior to launch can help determine how the marketplace will receive your products—and mitigate potential backlash, according to an article in PRNEWS.
It’s not every day that you can take home an artwork valued at $30,000 simply because you enjoyed it more than everyone else did. But thanks to an unusual art experience designed by Bombay Sapphire earlier this month, the only currency accepted at this particular auction was a bidder’s emotional connection to it. The experience, […]
Though this year’s New York Comic Con wasn’t the largest it’s been in recent years, several brands delivered compelling activations nonetheless—from a creepy “Chucky” stunt by NBCU to a carnival-like experience supporting the HBO Max series “Doom Patrol” to an event-wide scavenger hunt from eBay. Following are brand experiences of note, according to a round-up […]
State Farm is no stranger to leveraging experiences to connect with Gen Z and millennial audiences, particularly in the gaming space. But recently it tapped its likeable fictional spokesperson, Jake from State Farm, to connect with players virtually, according to a piece in AdExchanger. To coincide with the launch of the wildly-popular NBA 2K22 game, […]
Throughout the pandemic we’ve seen a rise in the demand for subscriptions—up 41 percent, according to research from Ordergroove—as an effective way to build customer relationships and provide value. Following are ways in which subscription programs can improve the customer experience, according to a piece in Multichannel Merchant. Personalize the Shopping Experience Use customers’ purchase […]
The New York City-based Governors Ball festival, which took place Sept. 24-26, celebrated its 10-year anniversary this summer with brand new digs at Citi Field in Flushing, Queens, and more than a dozen brand activations to engage some 150,000 attendees. The festival featured four stages and more than 70 musical acts, art installations, NYC-themed photo […]
Old Spice released the latest installment of its playful “Men Have Skin Too” commercials this week. And this time, it’s providing an outlet for women to “come clean” about stealing their significant others’ products. For a limited time, consumers who purchase a product from its Fresher Collection will get another item (presumably the one they […]
The New York City-based Governors Ball festival, which took place Sept. 24-26, celebrated its 10-year anniversary this summer with brand new digs at Citi Field in Flushing, Queens, and more than a dozen brand activations to engage some 150,000 attendees. The festival featured four stages and more than 70 musical acts, art installations, NYC-themed photo […]
The effects of supply chain disruption—an issue dominating headlines recently and also changing consumer expectations— will likely play out during the holiday shopping season. In fact, according to an Oracle Retail survey, 52 percent of respondents say they’ve already begun to shop or plan to do so earlier than usual. And some retailers, including Best […]
One way marketers are adjusting to recent and forthcoming demands to protect consumer data privacy, whether due to regulation, restrictions imposed by online browsers or Apple’s App Tracking Transparency framework, is through leaning into first-party data collection. But for companies such as cancer resource SurvivorNet, which provides critical information for people with cancer diagnoses and […]