Marketing departments increasingly rely on measurement and metrics to support and drive business goals. But according to Ben Webley, CMO of game developer Scopely, who recently spoke with CM sister pub AdExchanger, performance marketing is about more than mathematics. It should also include engaging user communities and encouraging them to stick around. “If we can […]
Dedicated brand communities have the power to create passionate advocates for businesses, amplify reach and enhance consumer engagement. But it’s important for marketers to continually nurture them as they grow and take shape. Here are five ways to build and support a collection of brand ambassadors, according to a piece in Event Marketer. Develop a […]
It’s no secret that Gen Z is passionate about the fight against climate change—perhaps more than any other generation. According to a 2021 Deloitte survey, protecting the environment is the number one concern for the demographic, ahead of unemployment and healthcare. Moreover, the majority of Gen Z consumers would be willing to spend more on […]
CM sister pub Event Marketer held its annual Experiential Marketing Summit last week, live and in person at Chicago’s McCormick Place. Following are a few post-event highlights from the show, from executives at companies like YouTube, Cisco, Walmart and others. For the full recap, check out the post-event coverage in Event Marketer here. Key themes […]
Savvy marketers know to place the customer at the center of all they do. But when it comes to reflecting that value on social media, it must be done strategically. Following are five ways to create consumer-centric posts on social media, according to an article in PRNEWS. Celebrate Successes Spotlight your customers when they receive […]
Customer service technology is a critical software priority for 2021, according to a recent survey of global software decision-makers from Forrester Analytics. But the pandemic has shed light on the extent to which these digital channels, which have become increasingly important for remote customer service operations, are not seemingly integrated across companies. Forrester reasons that […]
Gap’s challenge from a marketing perspective is connecting with consumers on an emotional level season after season. So, when its vintage logo sweatshirts became a fashion trend this year on TikTok, the brand capitalized on the buzz and crowdsourced the color for its next hoodie. The brand is connecting with consumers by collaborating with culture […]
In-person experiences are getting an assist from a simple yet efficient technology that appears to be having its moment: the QR code. With touchless tech now a key component of IRL experiences, the codes allow consumers to unlock engagements safely while helping marketers collect data to inform their business strategies. From a Van Gogh immersive […]
Legal experts are anticipating what the FTC’s forthcoming revised guidelines for influencers will entail, according to an article in PRNEWS. Throughout the pandemic, we’ve seen relaxed enforcement of influencer regulations. Nonetheless, brands should remain vigilant. For more detail, read on in PRNEWS.
In light of additional data sources fueled by new technologies, there’s a greater need to organize the information. Enter: customer data platforms (CDPs), which help marketers manage data compliance in the face of consumer privacy laws. But they also support a growing number of marketing use cases, including digital advertising, customer segmentation and email marketing. […]