New developments occurred in the social commerce space this week. On Oct. 6, Pinterest announced it has added several features to make shopping on the platform easier, including a new way to create shoppable videos, opportunities for creators to tag brands they want to collaborate with and the ability to promote a brand’s values, such […]
After sponsoring the US Open for 17 straight years, Grey Goose has learned a thing or two about sports sponsorships. Each year, tennis fans sip Grey Goose’s signature cocktail, the Honey Deuce, which serves as an anchor for its sponsorship activations and hospitality experiences at the Billie Jean King National Tennis Center in New York. […]
Monumental shifts are taking place within the digital marketing ecosystem as it moves closer to prioritizing consumer privacy over unencumbered audience targeting, attribution and personalization. Privacy regulations, such as CCPA, coupled with browsers blocking the use of third-party cookies, are providing real challenges for marketers. Following are three ways brands can tackle these changes and […]
Marketers are increasingly tapping branded podcasts to capitalize on the recent explosion in audio listening. For instance, Mailchimp, McDonald’s, GE, Sephora, Basecamp, Johnson & Johnson and Chanel all have them. But the space is growing and crowded, and brands should consider a few things before making the investment. Determine the potential value of your podcast […]
Chief Marketer’s Brands on Fire and Marketers on Fire series, a monthly analysis of some of the world’s top brands and executives making moves that set them apart within the marketplace, is now well into its second year. So as we head into the fall season, let’s take pause and highlight some of the nuggets […]
Chief Marketer‘s Marketers on Fire content series showcases some of the world’s most innovative executives making all the right moves. Our conversations in 2021 have covered Doug Scott’s commitment to nurturing brand equity and word-of-mouth marketing at Twitch, Suzanne Fanning’s community-building strategy at Wisconsin Cheese and Bruno Cardinali’s approach to gamification and loyalty marketing at […]
Here is how brands are engaging tennis fans at this year’s US Open—from tapping kinetic floor tiles to showcase Mercedes-Benz’s electrification efforts to popping up tennis courts for American Express cardmembers to engaging fans at home with a Honey Deuce Cocktail Kit from Grey Goose—according to a piece in CM sister pub Event Marketer.
Following are three strategies marketers can tap when advertising to Black audiences in order to develop content strategies that ring authentic and build brand trust, according to an article in AdExchanger.
To promote financial literacy among middle school-aged students, Ally Financial recently teamed up with rapper Big Sean and popular computer game Minecraft to create “Fintropolis,” a world within the game that weaves financial lessons into the experience as players navigate through it. And as of this week, it surpassed one million downloads. “Getting people to […]
Social commerce is flourishing, and one company in particular continues to roll out new integrations with social platforms. Ecommerce tech brand Shopify now allows digital storefronts on TikTok, adding to its roster of partnerships. Read how the service and the age of social commerce is evolving, according to an article in AdExchanger.