To promote its new documentary, “Romeo Santos: King Of Bachata,” and “Romeo Santos: Utopia Live From MetLife Stadium” concert, HBO Max tapped into Dominican culture with a bachata-themed pop-up in Manhattan’s Washington Heights neighborhood through featuring daily programming, a historical tour of the music genre, an on-site barbershop and dance classes. Read about the […]
Product recommendation quizzes are fast becoming a way for brands to collect data on consumers and personalize online experiences. Read what it takes to design a solid content strategy, from audience segmentation to targeted recommendations, according to a piece in Multichannel Merchant.
The medium of podcasting is gaining traction as a way for companies to exhibit expertise and reach customers—and it’s not just for consumer marketers. Panasonic, for instance, has been successful with a B2B podcast series on thought leadership. The key is to pinpoint a specific niche idea that your brand can speak to—and prioritize depth […]
Salesforce’s recent State of Marketing report found that digital marketing is in a state of complete transformation—particularly in terms of measurement tactics, data growth and KPIs—as a result of the pandemic. In fact, marketing departments expect a 40 percent increase in the number of data sources they use by 2022, with the most popular being […]
Online spending accounted for more than a fifth of total retail sales in 2020, according to a piece in Multichannel Merchant, up from 15.8 percent in 2019. So, if you haven’t perfected your ecommerce marketing strategy yet, here are a few tips for creating a compelling digital shelf through mobile optimization, image selection, positive reviews […]
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart. — Yes, it’s true: The print version of the Ikea catalog is no more. The furnishings retailer will publish what it’s describing as a tribute to the iconic book in the fall to commemorate the catalog’s 70th anniversary, […]
Recent earnings calls from major CPG companies revealed how brands are using data to guide their digital engagement strategies during the pandemic era. Procter & Gamble, Kraft-Heinz and others are increasing marketing budgets, using data to inform decision-making and leaning in to their direct-to-consumer ambitions, according to a piece in AdExchanger.
Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe. Not surprisingly, digital transformation accelerated by the pandemic factored heavily into the research. But the extent to which the transformation occurred was surprising to the report’s authors. “Between 45 percent […]
Check out FX’s surprise-and-delight campaign for its hit series “Dave,” which involved a 50-foot drone robots and a furry anteater on wheels. Read on in Event Marketer for the scoop.
Fresh fruit company Driscoll’s has recently transitioned to online ordering services in light of the ecommerce boom and shift toward online grocery shopping brought about by the pandemic. Read about its approach to data collection and how ecommerce has altered the company’s marketing mix and product strategy, according to a piece in AdExchanger.