Chief Marketer’s Agencies of the Year is the ultimate comprehensive guide spotlighting the most innovative marketing firms in the business. Chief Marketer, the leading information resource serving Fortune 1000 marketers, has unveiled its 2025 Top Agencies of the Year—the industry’s most respected roster of agency partners. The exclusive group represent the best and brightest across […]
Heyyyy legacy brands, how you doin’ these days? Bet it feels like a bit of a minefield out there watching your brethren attempt big swing rebrandings, with extremely varied results (from Clearly Canadian to Tropicana to Jaguar, oh my!). But you, you’re still looking to not just survive but thrive here as we approach 2025. […]
From Big Brands to Top Agencies, These Are This Year’s Biggest Game-Changers Chief Marketer’s People of the Year Awards shines a spotlight on the brightest minds in marketing—the game-changers and rule-breakers who have pushed the envelope, elevated groundbreaking ideas and refused to settle for the status quo. The industry’s most influential marketers include brand-side executives […]
Editor’s Note: CM sister pub PRNEWS annually assembles a list of the most innovative PR, marketing and communications firms in the business. This year’s list expanded to include more of the small but mighty PR shops equally deserving of recognition. Click here for the 2025 Agency Elite Top 120. — The companies chosen for the […]
Real-time coverage, livestreamed conversations and brand meet-ups to anchor multi-day content activation expected to reach millions of marketers on-site and online [ROCKVILLE, MD]: The Chief Marketer Network (CMN), a collection of nine leading information brands serving 1.6 million marketing professionals, has signed on as Official Media Partner for CES® 2025.For the first time, the editorial […]
When Violife’s dairy-free cream cheese earned the top spot in the U.S. within its category earlier this year, spreading the news was the logical next step. And the biggest event to tie it to, of course, was the presidential election. Timing product news to election season is not the wisest move for most brands. But […]
Editor’s Note: Brands with access to first-party data have launched media networks in recent years across a variety of verticals—from grocery chains to hotels to airlines. But in the past year, financial companies have also gotten in the game. Chase Bank, Paypal and Klarna have all thrown their hats in the ring—and the latest to […]
Editor’s Note: While many brands have rolled back their DEI support in the past year, e.l.f. Cosmetics has done the opposite. It became the first beauty brand to be a lead sponsor of an Indy 500 driver—and that driver is the only female that competed in the race. CM sister pub Event Marketer explores how […]
Pilot marketing campaigns are a critical component of successful marketing strategies, providing a low-risk opportunity to test, refine and optimize marketing efforts before a full-scale launch. In this LinkedIn Live session replay, David Brauntuch, Head of Audience Design at Deluxe, takes us through a series of case studies to demonstrate how marketers are using pilot […]
There are a lot of headlines about the role of the Chief Marketing Officer (CMO), some alarmist and others optimistic. What’s clear is that the function—when led with an eye on the end customer and the business—is increasingly important to future growth. However, it’s becoming more common for Heads of Marketing to sit below the […]