A majority of marketers—63%—use generative AI tools, according to AI platform Jasper’s survey of 503 marketing leaders, published in its State of AI in Marketing 2025 report. What’s more, 79% of marketers plan to either begin using the technology or expand their usage this year. Yet only 49% of those using genAI are measuring the […]
As we continue into an era of rising media costs due to increased competition and fragmentation across audiences and touchpoints, marketers can no longer solely rely on traditional metrics such as return on ad spend (ROAS) to determine success and guide future investment decisions. These traditional metrics highlight gaps in the full view of your […]
Editor’s Note: For the launch of its new nipple shield product, Munchkin is activating a 360-marketing campaign across CTV, out-of-home, major retailers and social. Chief Marketer Network publication Multichannel Marketer sat down with the brand’s recent VP of Marketing to discuss the challenges of creative approvals, why it’s using OOH for the first time, why […]
CONGRATULATIONS TO THIS YEAR’S MOST INFLUENTIAL WOMEN IN MARKETING Chief Marketer’s Top Women in Marketing program, celebrating the most impactful brand marketers, agencies and partners making waves across the industry, has unveiled this year’s honorees. The 40+ award-winners were selected from nominations by peers and Chief Marketer editors. From visionary leaders to social media experts, data […]
AI is reshaping how audiences discover and engage with content. From Google AI Overviews to generative AI, today’s search landscape isn’t just about optimizing for human readers—it’s about ensuring content is machine-readable, AI-indexable and structured for both people and AI. For marketers, this shift means adapting content strategies to prioritize not only SEO, but also […]
TikTok’s hold on U.S. consumers is one the key findings from Meltwater’s Digital 2025 report for the U.S., which examines shifts and disruption of digital channel usage between September and November 2024. TikTok topped the report’s lists for greatest consumer spend, average time spent per user and average number of monthly sessions. However, Threads, ChatGPT […]
With its inaugural Marketing Vitality Index, the CMO Council has amassed a data lake’s worth of statistics and insights from myriad sources to help marketers navigate through what promises to be a year of flux. The report tracks and analyzes data within five core marketing categories, assessing marketing vitality for each: Marketing mix and spend. […]
Despite the digitization of the customer experience, 78% of today’s shoppers still prefer seeing physical products with their own eyes in brick-and-mortar stores while researching things to buy, according to a Criteo Shopper Survey conducted in December 2024. The study involved more than 7,000 participants from key regions worldwide, including the United States, United Kingdom, […]
Verde Farms is on a mission to expand its market share in the better-for-you beef category. The brand has refreshed its packaging, increased its investments in digital marketing campaigns and expanded its retail distribution, all within the past few years, according to Kirstyn Lipson, senior director of marketing at Verde Farms. The beef brand launched […]
Dogfish Head Brewery is celebrating its 30th anniversary this year with a pair of product launches designed for a broader appeal: the 30 Minute Light IPA—a low-ABV, 95-calorie brew—and a collab with a storied jam band, the Grateful Dead Juicy Pale Ale. The lighter beer is geared toward a more calorie-conscious, wellness-focused demographic. The juicy […]