Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and allocating more digital ad spend toward lower-funnel campaigns. According to AdRoll’s Q2 2025 State of Digital Advertising Report, data compiled from tens of thousands of online businesses indicated a 27% decrease in the cost of prospecting ads—which target new-to-brand […]
At a media event in New York City this week, DoorDash announced a $175 million acquisition of retail search platform Symbiosys and launched new AI-powered ad tools for restaurant merchants creating campaigns on the platform. The company also detailed new capabilities for brands advertising on the network, including the ability to reach consumers actively searching […]
More than half (55%) of consumers are tired of hearing about AI, according to Twilio’s 2025 State of Customer Engagement Report. And while they do want the technology to improve their brand experiences, what they want is more high touch than high tech. Cloud communications company Twilio surveyed 7,640 consumers from 18 countries, including the […]
In a media ecosystem defined by velocity, variability and vast amounts of noise, one thing has become increasingly clear: Attention is the new currency. Not impressions. Not clicks. Attention. Once upon a time, viewability reigned as the gold standard for campaign effectiveness. If an ad was seen, it counted. But today’s marketers are realizing that […]
Familiarity with generative AI is not breeding contempt among marketing executives—far from it. Among the CMOs surveyed by Boston Consulting Group in April and May 2025, 79% are confident that the technology will improve their outcomes, up from 71% two years ago. And while 23% are somewhat worried or anxious about AI, that’s half of […]
Editor’s Note: Spanish airline Iberia wanted more control over its campaign planning and creative optimization. To accomplish that goal, it tapped AI personalization platform Clinch to allow advertisers to manage their campaigns—including KPI tracking and updating creative in real time—using a self-serve model. According to reporting in Chief Marketer Network publication AdExchanger, the move to […]
Familiarity with generative AI is not breeding contempt among marketing executives—far from it. Among the CMOs surveyed by Boston Consulting Group in April and May 2025, 79% are confident that the technology will improve their outcomes, up from 71% two years ago. And while 23% are somewhat worried or anxious about AI, that’s half of […]
As one of the top running brands in the U.S. since the 1970s, Brooks knows its way around a performance running shoe. But some 50 years later, running shoes have literally left the track. They pervade streetwear culture and the fashion world, even crossing generational lines. (Chunky yet comfy “dad shoes,” we’re looking at you.) […]
Editor’s Note: In the past five years, chocolate brand Tony’s Chocolonely has grown its North America sales from single-digit millions of dollars to more than $70 million per year. And a large part of its recent success comes from adding paid media to the marketing mix as a supplement to shopper marketing, live events and […]
Marketers are wooing Gen Z as assiduously as they did millennials, Gen X and baby boomers before them. But not all the methods of courting previous generations of consumers work with Gen Z. This was the topic of “Gen Z Broke the Marketing Funnel,” a panel discussion at the April 2025 POSSIBLE conference in Miami. […]