The number of marketers turning to social media influencers to help share their message continues to rise — but brands need to be concerned about whether those trendsetters are thoroughly vetted. With nearly 83% of U.S. marketers leveraging influencer partnerships last year, the BBB National Progr..

Oura has positioned its latest smart ring collection, the Oura Ring 4 Ceramic, as a powerful health and wellness device— that also passes as a fashion accessory. According to CMO Doug Sweeny, you can thank its customers for the new features. The brand is in constant dialogue with consumers, and th..

It’s budget season. The time of year when CEOs set growth targets, CFOs sharpen pencils, and every department makes its case for growth. For marketing leaders, it’s the test as to whether the leadership team sees your department as a strategic necessity or as an optional cost-center. I’ve be..