As the first CMO at Bose, Jim Mollica has sought to differentiate the audio brand through strategic partnerships that keep it not only connected to culture but intertwined with it. Bose recently collaborated Ronnie Fieg, founder of lifestyle brand Kith, to redesign the brand’s iconic 901 speakers,..

In fashion, it’s not just the product you’re buying—it’s the brand. I spent over a decade working on brands like Michael Kors, Uniqlo, Revlon and Banana Republic, where I saw how brutal the brand war could be. When your products are similar—I mean, a tote is a tote—brand marketing can me..

Chief Marketer interviewed marketing leaders at CES on Wednesday, Jan. 8, about the latest tech trends, brand activations, their impressions of the show, marketing advice and more at our branded studio on the show floor. Milo Speranzo, North America Chief Marketing Officer at Lenovo, discusses how t..