With its new NBA partnership, CeraVe truly has skin in the game. The brand announced a multiyear sponsorship on Oct. 6 as the NBA’s Official Skincare and Haircare Partner. Posts on CeraVe’s social channels teased the deal during the weekend prior to the official tip-off. CeraVe is also working w..

U.S. online holiday sales for the 2025 season will reach $253.4 billion, a 5.3% year-over-year increase, Adobe Analytics projects.   Themes that will define the 2025 holiday shopping season include shoppers using artificial intelligence search platforms to find gifts, an increase in social media a..

Top marketers in the lead generation space are grappling with the same issues that top retail marketers are struggling with, such as how to show up where consumers are searching, how much to use AI and how to standout in an increasingly crowded landscape.   Chief Marketer’s sister brand LeadsCon ..