Sales from gifts has increased 250% at Patreon since November 2024. Marketing SVP Mike McGarry discusses Patreon’s marketing point-of-view and holiday campaign.  Last-minute holiday shoppers often buy gift cards for convenience and as a safe gifting bet. But these gifts lack personalization a..

When it comes to marketing and PR, most business technology companies feel they’re playing catch-up in a race whose rules keep changing. That’s according to “How to Win Influence in B2B Tech,” a report from comms agency 3Thinkrs based on a survey of 400 B2B tech CMOs in the U.S. and U.K. Six..

Tree Hut’s ice skating holiday pop-up is one of the brand’s most buzzed events, generating 235,000 social media engagements. Pop-up events are essential to boost brand awareness for the personal care brand, CMO Luis Garcia said. Without its own stores, Tree Hut uses pop-up events as a way to..