For some, the day after Thanksgiving is the unofficial kickoff for the Christmas season. But for Hallmark Channel, the “Countdown to Christmas” marathon of holiday programming gets underway in October and continues until the big day. Each year, the Patron Brand of Holiday Cheer finds a new way t..

Owlet’s top marketer discusses marketing a new product during a promotional season and what the baby monitor brand learned when it shutoff Google search ads. Mass marketing is not the growth plan for baby monitor brand Owlet.   The baby camera and medical sock manufacturer has a limited targe..

Jewelry brand Pandora’s month-long, pop-up store in L.A. had top-performing foot traffic and sales compared to other L.A. stores. Plus, 80% of customers were new, which was the No. 1 KPI for the brand looking to glow up its brand identity.   Jewelry brand manufacturer Pandora is looking�..