With back-to-school season being Converse’s largest selling period, the Nike-owned shoe brand geared up for the peak shopping weeks in August with an influencer event.    Converse hosted a one-day customization event at a Famous Footwear store in Chicago on Aug. 7 with more than 75 influencers...

Credit One Bank is using humor to connect with shoppers and build brand awareness in a crowded landscape of financial advice, said Chief Marketing Officer Michael Coleman.  The financial institution’s most recent marketing campaign, dubbed “The Credit Wreckers,” uses four cartoon characters t..

Hearing protection brand Axil is making a push to grow through licensed products with brand partnerships and expanding into more retail doors.  Axil’s products, which are mostly ear muffs and in-ear buds, have primarily been used for hunting and outdoor sports. The brand’s largest segment is ..