As we continue into an era of rising media costs due to increased competition and fragmentation across audiences and touchpoints, marketers can no longer solely rely on traditional metrics such as return on ad spend (ROAS) to determine success and guide future investment decisions. These traditional..

Editor’s Note: For the launch of its new nipple shield product, Munchkin is activating a 360-marketing campaign across CTV, out-of-home, major retailers and social. Chief Marketer Network publication Multichannel Marketer sat down with the brand’s recent VP of Marketing to discuss the challenges..

CONGRATULATIONS TO THIS YEAR’S MOST INFLUENTIAL WOMEN IN MARKETING Chief Marketer’s Top Women in Marketing program, celebrating the most impactful brand marketers, agencies and partners making waves across the industry, has unveiled this year’s honorees. The 40+ award-winners were selecte..