Executive interview with Pieter de Villiers, CEO co-founder of Clickatell

This interview is part of the CMO Council / Wise Marketer interview series. Today we talk with Pieter de Villiers, CEO co-founder of Clickatell, a South African company pioneering innovations in mobile messaging and Chat Commerce.

Most of you have experienced chatbots as you shop online or seek to resolve customer service issues online. The rising sophistication of these tools is improving online experiences for consumers, which contributes to customer satisfaction and loyalty.

The Clickatell Chat Commerce Platform enables brands to connect, interact and transact with consumers by providing innovative, intuitive conversational commerce journeys through the convenience of messaging, securely and at scale. Global brands use Clickatell’s trusted Chat Commerce Platform to reduce costs while maximizing value and elevating customer experiences across all stages of the consumer lifecycle.

Don’t miss this conversation, one in which I learned a lot about the current capacity of AI-driven chatbots, and the integration of payment into this channel, and I even discovered that Pieter and I share a common interest in mountain biking!

Time Stamps for the Time-Starved

1:20 – Defining Chat Commerce

3:22 – The Clickatell Founder’s Story

5:07 – The Value of Chat Commerce to Business

10:07 – Operational Savings from Chat Commerce

11:59 – Best Practices in Chat Commerce

14:39 – Payment and Chat Commerce

17:08 – Implementation Best Practices

20:44 – Chat Commerce and Cycling