Unpacking the secrets of domain registry and the role of Tucows in this global business

Welcome to the CMO Council / Wise Marketer Interview Series, where we feature creative and impactful people from all corners of the marketing world – Founders, C-Suite executives, and influential voices in the community.

Today’s Guest is Corinne Schmid, VP of Marketing at Tucows. Corinne Schmid is the Vice President of Marketing at Tucows Domain Services, where she leads the company’s wholesale, retail, and registry marketing organization. Prior to Tucows, Corinne spent over 20 years in leadership positions across technology segments, including business intelligence, middleware, corporate performance management, enterprise content management, and content marketing.

Throughout her career, Corinne has been published in several industry publications, recognized as a top 25 global content strategist, spoken at numerous industry events globally, and received her Enterprise Content Management Master (ECMM) designation. When she’s at home in Toronto, she writes children’s books, is a volunteer yoga teacher, and enjoys motorcycle adventures.

Today’s conversation is centered on the nature of the domain registry business and the specific role that Tucows plays in this global business. As Corinne shares, Tucows has been operating for over 30 years and is one of the largest internet companies that “no one has heard of”.

That won’t be the case after you listen to this interview, as Bill and Corinne talk through the nature of today’s registry landscape and everything you need to know to navigate this often tricky area of digital business.

Time Stamps for the Time Starved

1:14 – An overview of Tucows

2:32 – Background: Corinne Schmid

4:03 – The Internet Domain Landscape

6:41 – What are the most trending domains today?

8:41 – The Importance of Partnerships for Tucows

13:09 – What Brand Marketers Need to Know about Tucows

15:00 – What Drives the Domain Registry Market?

16:42 – The Role of Content Marketing

18:09 – The Role of AI

24:04 – Final Thoughts from Corinne