Discussing the new report: The Pathway to GenAI Competitive Advantage

Welcome to the CMO Council / Wise Marketer Interview Series, where we feature creative and impactful people from all corners of the marketing world – Founders, C-Suite executives, and influential voices in the community.

Today’s Guest is Tom Kaneshige, Chief Content Officer with the CMO Council. Tom is a former Forrester Analyst and Editor with Informa, IDG, and Tech Target. In his current role with the CMO Council, Tom is responsible for research and content for this globally recognized org.

Today’s conversation is centered on findings in the new CMO Council report “The Pathway to GenAI Competitive Advantage.” The report examines how GenAI might shape, impact, and influence the way data is used for competitive advantage if properly prepared and primed.

The findings of this report are based on a global survey of more than 170 business and functional leaders across industries and geographies and in-depth interviews with GenAI experts. Over 80% of respondents hold EVP/SVP/VP/GM/CIO/CTO/CISO/CLO titles, and 60% represent large corporations with annual revenues of more than $1 billion.

Download your copy of the report today to see how your GenAI data readiness stacks up amongst your peers.

Time Stamps for the Time Starved

3:12 – Summarizing New Research from The CMO Council

14:06 – Key Takeaways – The Pathway to GenAI Competitive Advantage

18:35 – Keeping Your Eye on the GenAI Ball