Posted on April 3, 2025 | by news-summaadvisory

CRMC #TBT Interview Series: A super Conversation on Super Apps Yered Gonzalez from Baz Superapp

In this week’s interview for this series, we venture into the world of super apps to hear from Baz Superapp’s own Yered Gonzalez who is the Director of Product Strategy. Yered offers a perspective into the growing success of this type of technology in South America that is mirrored from what we’re seeing more commonly throughout the Asia Pacific markets.

Yered helps set the stage by sharing a definition, commenting on the challenges in developing ecosystems, and noting some consumer benefits for utilizing this loyalty construct and the underlying technology that enables it.

Join us at CRMC 2025 (https://www.thecrmc.com/) on June 4-6th, 2025 in Chicago!

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