Posted on April 10, 2025 | by news-summaadvisory

CRMC #TBT Interview Series: Parkland Fuels Provides a Unique Loyalty Model to Canadians

We sat down with Mike McDowell who was the VP of Loyalty at Parkland Fuels and from our conversation learned about the retail fuel operators unique loyalty model that reframed how Canadians are rewarded for their fuel and convenience purchases. Mike also weighed into his thoughts on the benefits of AI and the connection points between brand and loyalty programmatics.

Make sure to check out previous #TBT Interview Series videos by utilizing our search function (input “#TBT” to get previous years as well as those we’ve published this year).

Also make sure to join us at CRMC 2025 (https://www.thecrmc.com/) on June 4-6th, 2025 in Chicago. Register today!

Other Related Insights

A place for information on subject matter expertise and guidance on four dynamic industries that are changing the way business is conducted.

“jealousy, jealousy” by Olivia Rodrigo inspires Vivo campaign about excessive screen time

São Paulo, Brazil — (April 14th, 2025) — As concerns about technology’s impact on mental health continue to grow globally, Vivo, Brazil’s leading telecommunications company, has partnered with leading Brazilian advertising agency Africa Creative to launch a thought-provoking campaign a..

CRMC #TBT Interview Series: CLMP Andreanne Rondeau from StratLX Shares Thoughts on CRMC, AI, and Regional Marketing

StratLX founder, Andreanne Rondeau, is one of the Loyalty Academy’s nearly 1100 CLMPs worldwide. We wanted to get a point of view from this community on what attendees learn from being at CRMC. But Andreanne also weighs in on CRMC 2024’s theme related to the impact of AI..

10Fold Reveals 2025 U.S. Marketing Budgets Research: Bigger Budgets, Flat KPIs

U.S. CMOs rethink strategy as AI influences 82% of hiring decisions, signaling a shift toward smarter, tech-driven growth SAN FRANCISCO – April 17, 2025 – 10Fold, a leading business-to-business (B2B) Deep Tech communications and content agency, today released the 2025 U.S. Marketing Budgets Upda..