Posted on May 1, 2025 | by news-summaadvisory

CRMC #TBT Interview Series: Rexall Returns to the Series with Maya Baluschak Discussing Learnings, Loyalty Archetypes, and First Party Data

Rexall’s Director of Digital Marketing, Loyalty & CRM, Maya Baluschak, delivers her thoughts to us this week and next week. This week we have two snippets from our conversation with her at last year’s CRMC where she talks about her CRMC experience and the learnings from other brands at the event.

Next week we have two more snippets from Maya where she shares her thoughts on differentiating customers in your marketing and the role of first party data in your loyalty program’s success.

CRMC 2025 (https://www.thecrmc.com/) is only one month away. Join us in Chicago on June 4-6th, 2025 by registering today!

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