Posted on May 29, 2025 | by news-summaadvisory

CRMC #TBT Interview Series: That’s A Wrap! It’s Our Final #TBT Before CRMC 2025 and We’re Signing Off with Erica Dahwan

We’re fortunate that we’re closing out this year’s interview series with Erica Dahwan, the world’s foremost expert on Connectional Intelligence. Erica was one of the keynote speakers at CRMC 2024, and we thought it would be great to sign off with her thoughts on communication styles and retail omnichannel experiences.

Check out previous #TBT Interview Series videos by utilizing our search function (input “#TBT” to get previous years as well as those we’ve published this year).

We hope that you’ve enjoyed this year’s throwback to CRMC 2024, and we hope to see you soon (in days!) at CRMC 2025 in Chicago.

As always. Stay. Loyal.

Other Related Insights

A place for information on subject matter expertise and guidance on four dynamic industries that are changing the way business is conducted.

SALESmanago Survey Reveals the Future of SEO

SALESmanago research across European eCommerce brands uncovers tech challenges presented by changing consumer expectations and reveals what’s keeping retail marketers awake at night Kraków, Poland; Tuesday 20th May 2025: Traditional SEO is on the brink, according to new research from one of ..

Alternative Rewards Structures Resonate—But Simplicity Still Wins Out

(New York, NY) Cardholders consider many factors when applying for a new credit card, with those offering no annual fees and attractive rewards structures being the most influential. Auriemma Group’s latest issue of Cardbeat US confirms that offering compelling rewards significantly impacts c..

Third-Party Data Is on Borrowed Time – Why First-Party Strategies Win Out

Your long-term strategy should be building relationships, not renting audiences For over a decade, third-party data has fuelled digital advertising. By tracking consumers across websites and sharing that data between unrelated brands, marketers have been able to target ads based on online behaviour,..