Posted on May 8, 2025 | by news-summaadvisory

CRMC #TBT Interview Series: Thoughts on Copy Cat Models and Program Measurement from vLoyalty’s Peter Vogel

CRMC 2025 (https://www.thecrmc.com/) is now only three weeks away on June 4- 6, 2025. We hope that this series has motivated you to attend, but if you’re seeing this for the first time, then check out the CRMC 2025 website and register today.

That said, this week’s interview shares two snippets from our conversation with Peter Vogel, Chief Revenue Officer of vLoyalty. Peter offers his perspective on the measurement of loyalty program successes and then also touches on the impact on the industry when there are copycat loyalty models. It’s a strong call for brands to ensure that they are differentiating from their competitors.

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