This episode of the CRMC Webinar Series features Bombas, a comfort-obsessed brand with a heart for supporting those facing homelessness. If you don’t know, the company has to date donated over 150 million essential clothing items to over 3,500 organizations across the US.

Today’s topic is Inside the Bombas Customer Retention Playbook, and we have two strong marketers from Bombas and Simon Data telling the story of how Bombas addressed the need to shift from a focus on new customer acquisition to retaining and engaging existing ones.

As you will hear, Bombas knew they should be delivering thoughtful, personalized experiences that ensure every interaction, whether following up on cart abandonment or an upsell, is timely and impactful. This discussion outlines the strategy Bombas employed to leverage data to improve customer understanding, identify and acquire loyal customers, and adapt to privacy changes.

There are some impressive metrics shared throughout this conversation and we bet you will be taking notes about how Bombas, with the support from Simon Data’s identity capabilities and AI initiatives, created incremental revenue, lowered acquisition costs, and added to its marketing efficiency.

Our two presenters are Michelle DeStein, Director of Growth Marketing at Bombas and Kelly Sullivan, Customer Success Lead at Simon Data. They make a great team and you will enjoy the real-world examples and tips shared for engaging customers at key moments along the customer journey. The webinar is hosted by Bill Hanifin, Managing Editor of The Wise Marketer.