Carhartt was founded in 1889 as a manufacturer of durable, high-quality workwear. More recently, rappers and fashionistas have made its utility pants, flannel shirts, insulated jackets and other apparel surprisingly en vogue. But the brand’s new “Made Possible” campaign is not a reaction to th..

Flushable wipes brand Dude Wipes shares its growth path to 10 million households, its plan for 200 events this year and its recent ‘smear’ campaign. If you’re not into potty humor, a marketing collaboration with Dude Wipes is off the table.   The brand manufacturer of flushable wipes knows i..

With billions of listings on eBay.com, the marketplace is no stranger to the complexities of matching unique products to consumer search queries.   And with more than a quarter of eBay’s traffic stemming from organic search (according to web analysis firm SimilarWeb) the merchant has to continual..