A place for information on subject matter expertise and guidance on four dynamic industries that are changing the way business is conducted.
The Big Green Egg bills itself as a premium outdoor lifestyle brand. But what that means has changed since its founding in the ’70s, said Michele Morris, Head of U.S. Marketing for Big Green Egg. To breathe “new life” into the brand, the grill brand is evolving its marketing strategy, bringing..
Generative AI is bringing an increasing amount of traffic to online retailers, but these shoppers are 23% less likely to convert than traffic from other sources, according to new data from Adobe. Adobe’s data is based on online transactions, more than 1 trillion U.S. web visits and a consumer surv..
After customer surveys, Furniture.com transforms to a marketplace from a lead generator with the help of AI agents. GM Dan Russotto says the goal is to double its repeat shoppers. Customers wanted it. Its retail vendors wanted it. And now, Furntiure.com has it: A buy button. For years, Furnit..
