CRMC executive interview series continues from CRMC 2025
This is a live interview with Emily Rudin, Oracle’s VP Loyalty Product Strategy & Growth, hosted by Wise Marketer Managing Editor Bill Hanifin. The pair sat down during the most recent CRMC 2025 conference event, held in Chicago in June 2025.
Emily has a mosaic of experience in retail, analytics, and customer loyalty. Graduating from Syracuse, she followed her life mission into retail, starting with Macy’s and moving on to Coach, before joining analytics house Dunnhumby. After time at the Children’s Place, Emily joined CrowdTwist, now known as Oracle CrowdTwist Loyalty and Engagement.
The conversation ranges from retail media networks, emotional loyalty, and gamification, throughout which Emily punctuates the conversation with memorable remarks, including:
- “Every retailer is a media company, and every media company is a retailer today.”
- “We are in a ‘badges moment’ like no other.”
- “We are going to see AI not recreate the customer experience but enhance it.”
- “Creating opportunities for planned friction may dictate the future of personalization.”
Enjoy this conversation with Emily Rudin, an experienced marketer with many insights to share.
Editor’s Note:
Next year’s CRMC event, sporting the theme New Horizons, will be held June 1-3, 2026, in Frisco, Texas. You can learn more about CRMC here.
Time Stamps for the Time Starved:
1:00 – Emily Rudin’s career in retail and path to customer loyalty at Oracle CrowdTwist
2:52 – A day in the life for Emily at Oracle CrowdTwist
4:05 – “Every retailer is a media company today”
5:10 – Moving from transaction to emotional loyalty models
9:19 – How Gamification can be employed effectively
11:30 – New eBook content from Oracle
15:20 – Channel choice for retailers
18:12 – The role of AI in customer loyalty
20:00 – Hydrating loyalty models with data
21:27 – Striking the balance in customer loyalty between effectiveness and simplicity
22:45 – Emily’s take on Personalization
24:10 – Why Emily finds value in CRMC