80,000 game installs in the first minute. 500,000 game installs within the first hour. $1 million in Fetch Points generated for users.

Fetch, America’s Rewards App, has revolutionized mobile rewards by rewarding consumers every time they shop or dine. In 2024, they took it further with Fetch Play – an adjoe-powered Arcade integration that lets users earn points simply by playing mobile games. No purchase necessary.

A Super Bowl Strategy That Changed the Game

Following Fetch’s highly successful $1.2M livestream giveaway, the company launched an industry-first offer: a $1 million prize for users who downloaded and played a Fetch Play game. The challenge? Managing an explosive surge in traffic and ensuring a seamless experience for users, advertisers, and tracking systems alike.

The preparation was extensive. Fetch and adjoe anticipated a traffic spike 1,000x above normal levels and took preemptive measures to ensure stability. When the campaign launched, the results were instant—and staggering.

Unmatched Scale and Engagement

• 80,000 game installs powered by adjoe in the first minute
• Half a million game installs within the first hour
• 2.3x higher Fetch user quality, delivering exceptional value for mobile game publishers.
• Nearly $1 million in Fetch Points awarded, driving retention and long-term engagement.

This wasn’t just a win for Fetch and adjoe—it was a defining moment for mobile game user acquisition.

How Fetch and adjoe Made It Happen

To ensure flawless execution, adjoe collaborated with Fetch weeks in advance, scaling infrastructure to handle millions of installs per minute. Real-time tracking and verification systems were stress-tested, and a dedicated 24/7 support team was deployed for game day.

Advertisers recognized the massive opportunity early, increasing their investments to take advantage of Fetch’s high-intent audience. As a result, users were not only engaged but also discovered new mobile games at an unprecedented rate.

A New Era for Mobile Game Growth

This campaign marks a shift in mobile game user acquisition strategies. By integrating traditional TV advertising with mobile-first engagement, Fetch and adjoe have unlocked a powerful new channel for game publishers looking to scale rapidly.

With adjoe now capable of handling 300,000 installs per second—or a staggering 20 million installs per minute—the possibilities for future campaigns are limitless.

“We had incredibly high expectations for the scalability and stability of our app, and we challenged adjoe to be ready for game day,” said Marc Bearman, General Manager of Fetch Play. “adjoe quickly jumped in as an extension of our team, ensuring we could scale following our most rewarding ad ever. I find it hard to imagine that any other platform could power gaming rewards at this scale.”

With the success of this campaign setting a new industry standard, Fetch and adjoe are just getting started.

About adjoe

adjoe introduces new ways for apps to monetize and scale by improving how users experience ads – both rewarded and programmatic. From its offices in Hamburg, Boston, Singapore, and Tokyo, the company runs the world’s leading – and fastest growing – rewarded advertising channel. Thanks to its advanced AI and first-party data, adjoe serves over 600 million mobile users globally with highly personalized ad experiences. adjoe’s market-shaping solutions like Playtime, Arcade, and adjoe Ads – backed by a $100 million investment from Bertelsmann – help app developers worldwide reach unique and highly motivated users, monetize their apps more efficiently, and ultimately maximize overall revenues.

Find out more at https://adjoe.io/ LinkedIn: https://www.linkedin.com/company/adjoe