Posted on December 11, 2023 | by news-summaadvisory

Five Ways to Boost ROI Through CTV and OTT Advertising

Traditional TV viewing continues to decline, with an estimated 46.6 million households moving to streaming platforms exclusively by 2024. That shift presents an opportunity for marketers to reach new audiences through the connected TV market. Explore five ways to boost ROI through CTV and OTT advertising, according to a piece in AdExchanger, from leveraging “binge TV” to prioritizing the audience experience to cross-device targeting.

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