Social media influencers are frequently tapped by fashion and beauty brands to promote their products. But finance companies can experiment with influencer marketing, too. Take Kasasa, a fintech company that partners with local banks and credit unions. It capitalized on the “shop local” trend with a video campaign urging consumers to switch to or open new accounts at community-based banks. AdExchanger looks at how one brand is applying the “going local” concept to finance institutions—and the challenges that entails.